- New Bowflex® C7 connected indoor cycling bike makes retail
debut at select Dick’s Sporting Goods.
- The C7 takes the popular Bowflex C6 bike to the next level with
an integrated 7’’ high-definition (HD) touch screen with access to
the JRNY® digital fitness service.
- JRNY gives members the flexibility to combine voice coached,
personalized workouts with Explore the World™ videos, trainer-led
video workouts, or entertainment options like Netflix, Hulu, Amazon
Prime Video, and Disney+.
- The new bike offers a magnetic resistance system for a smooth,
quiet ride, and a space-saving design.
Nautilus, Inc. (NYSE:NLS), an innovation leader in home fitness
for over 30 years, today announced the expansion of its indoor
cycling bike series with the Bowflex® C7 connected bike. The bike,
available at select Dick’s Sporting Goods, combines quality design
with digital connectivity for a personalized, immersive
workout.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201201005419/en/
The Bowflex® C7 indoor bike takes the
popular Bowflex C6 bike to the next level with an integrated 7’’
high-definition (HD) touch screen with access to the JRNY® digital
fitness service for a personalized, immersive workout. (Photo:
Business Wire)
The new C7 takes the popular Bowflex C6 bike to the next level
with an integrated 7’’ high-definition (HD) touch screen. The
intuitive resistance knob gives users 100 resistance levels to
choose from and offers a variety of workouts; while the magnetic
resistance system offers a smooth, quiet ride. Further, the C7
bike’s compact footprint allows users to easily store around the
home.
The HD touchscreen offers access to the JRNY® digital fitness
service, which uses machine learning to create personalized
workouts supported with motivation and praise. Individualized JRNY
workouts are based on an initial fitness assessment which adjusts
as the user progresses — removing the guesswork from achieving a
productive and satisfying workout.
“Our sights are set on being the leader in connected home
fitness by providing the best-in-class user experience that the
JRNY fitness service delivers,” said Jim Barr, CEO of Nautilus,
Inc. “A recent survey found that entertainment is a part of most
fitness consumers’ workouts with 93% citing at least one form of
entertainment they engage in while working out. The addition of the
JRNY fitness service to the Bowflex C7 delivers what consumers are
requesting.”
The survey conducted on Nautilus Inc.’s behalf by YouGov found
that the percentage of surveyed U.S. fitness consumers* working out
at home on a weekly basis has increased from 43% before COVID to
73% during COVID. Additionally 55% of these consumers said they
have purchased fitness equipment since the start of the
pandemic.
The JRNY fitness service gives members the flexibility to
combine voice coached, personalized workouts with Explore the
World™ videos, trainer-led video workouts, or entertainment options
like Netflix, Hulu, Amazon Prime Video, and Disney+.**
Additionally, users can digitally connect to popular third-party
cycling apps — allowing them to ride with their favorite trainers
via streaming on-demand classes from Peloton®, or interact, train
and compete against others on Zwift®.***
“The high demand for home fitness solutions is growing our
consumer base and demand for product availability in a variety of
places at a range of price points,” said Jay McGregor, Vice
President, General Manager, North America Retail, Nautilus, Inc.
“We are pleased to debut our new Bowflex C7 at Dick’s Sporting
Goods as a way to offer a new indoor cycling experience for people
who are working out at home.”
Bowflex® C7 Bike
Additional features include:
- Built-in 7” HD touch screen.
- Integrated device holder for a phone or tablet.
- Intuitive resistance knob with 100 resistance levels.
- Magnetic resistance system for a smooth, quiet ride.
- Heart rate monitoring via Bluetooth® armband, dual water bottle
holders, and easy-to-reach cradles with 3 lb. dumbbells.
- Compact footprint to fit easily in the home.
The Bowflex C7 indoor bike is available at select Dick’s
Sporting Goods retail stores for $1,199 (MSRP).
The JRNY digital fitness service is available on Bowflex.com and
for download in the Google Play and App Stores and comes pre-loaded
on the C7 bike. C7 bike purchasers receive a 2-month free JRNY
fitness service membership, which allows access to the JRNY
experience. Following the trial period, a JRNY fitness service
membership will cost $19.99 per month or $149 per year, plus
applicable taxes.
For more information about the Bowflex® C7 indoor bike and JRNY®
fitness service, visit: https://www.bowflex.com.
* All cited figures, unless otherwise stated, are from a survey
conducted by YouGov Plc on behalf of Nautilus, Inc. Total sample
size was 1066 “Fitness Consumers,” defined as US adults aged 18 to
64 years old who have spent $500 or more on fitness in the past
year. Fieldwork was undertaken July 27 - August 3, 2020. The survey
was carried out online.
** Requires a subscription to the streaming service, not
included. Also requires a JRNY® fitness service membership to
access the streaming service from the console.
*** Requires a tablet or phone and separate third party
subscription, not included. There is no affiliation with Peloton or
Zwift. Peloton’s digital app ($12.99/mo.) has fewer features than
its all-access membership ($39/mo.). $12.99/mo. subscribers cannot
access Peloton’s leaderboard or its power, speed, and distance
metrics. Cadence is available on iOS devices.
About JRNY® Fitness Service
The JRNY® digital fitness service gives members the flexibility
to combine voice coached, personalized workouts with Explore the
World™ videos, trainer-led video workouts, or entertainment options
like Netflix, Hulu, Amazon Prime Video, and Disney+. The JRNY
fitness service uses machine learning to create personalized
workouts with motivation and praise. Individualized JRNY workouts
are based on an initial fitness assessment which adjusts as the
user progresses — removing the guesswork from achieving a
productive and satisfying workout. This immersive, digital
experience is currently available on Bowflex connected home fitness
cardio equipment, including indoor cycling bikes, treadmills and
Max Trainer machines.
About Nautilus, Inc.
Nautilus, Inc. (NYSE:NLS) is the global leader in innovative
home fitness solutions. The company’s diverse brand portfolio
includes Bowflex®, Nautilus®, Schwinn®, and a broad selection of
exercise bikes, cardio equipment, strength training products, as
well as the JRNY® fitness service. Nautilus, Inc. empowers
healthier living through individualized connected fitness
experiences. The company sells its products through direct and
retail channels. Nautilus, Inc. uses the investor relations page of
its website (www.nautilusinc.com/investors) to make information
available to its investors and the market.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201201005419/en/
Media:
Erin Beck Nautilus, Inc. 360-859-5863 ebeck@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
Investor Relations:
John Mills ICR, LLC 646-277-1254 john.mills@ICRinc.com
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