Molson Coors Partners With CKBG to Distribute RTD Cocktail, Superbird
January 26 2021 - 9:00AM
Business Wire
The 100% blue agave tequila-based cocktail
marks the company’s first entry into premium RTD spirits and its
latest move beyond the beer aisle
Molson Coors Beverage Company (NYSE: TAP, TAP.A; TSX: TPX.B,
TPX.A) today announced a partnership with CKBG to distribute
Superbird— a 100% blue agave tequila-based cocktail. The agreement
marks Molson Coors' first entry into the premium ready-to-drink
(RTD) spirits category and its latest move beyond the beer
aisle.
Through the Molson Coors distribution network, Superbird will
seek to expand distribution nationally, beginning with 10 new
markets in spring 2021.
“We have clearly executed on our promise to evolve our portfolio
beyond beer and moving into fast-growing RTD cocktail space with an
incredible brand like Superbird only strengthens our position as a
true beverage company,” said Pete Marino, president of emerging
growth at Molson Coors. “CKBG created a delicious, authentic,
super-premium brand, and it equips our company, and our
distributors with another high-quality option.”
“We’re thrilled to partner with Molson Coors and have a
distribution network that aligns with our higher purpose,” said Joe
Marchese, co-founder of CKBG. “We’re honored to be working hand in
hand with one of the best beverage companies in the world, and one
that understands the high-quality standards to which we hold
ourselves and our product.”
Superbird is a canned, carbonated, 5.9% alcohol-by-volume take
on a Paloma made with 100% blue agave tequila grown and processed
in Tequila, Mexico; natural grapefruit juice; agave nectar; and
sparkling water. The hand-crafted premium RTD cocktail has no
sugars or artificial ingredients.
Envisioned by industry innovator Richard Betts, Superbird was
created after years of research to find the right spirit, locality,
materials and equipment needed to create a high-quality handcrafted
Paloma cocktail.
“With Superbird, we created a ready-to-drink Paloma with high
quality tequila that we handcraft ourselves, resulting in a purer
blanco liquid,” said Richard Betts, co-founder of CKBG. “Finding
the local craftsmen and canneries who understood what we were
trying to achieve was key. And now bringing Superbird to customers
with the right distribution partner is the ultimate
accomplishment.”
CKBG first launched Superbird as a ready-to-drink cocktail in
2018. Since then, the RTD spirits category has experienced an 142%
growth in 2020 and will be worth an estimated $1.2 billion in 2021,
per Nielsen.
The partnership represents Molson Coors’ latest effort to expand
beyond beer, a move that has diversified its portfolio to include
an expanding roster of wine and spirits, non-alcoholic beverages,
better-for-you offerings, energy drinks and CBD beverages.
To learn more about Molson Coors visit www.molsoncoors.com.
ABOUT MOLSON COORS
For over two centuries Molson Coors has been brewing beverages
that unite people for all of life’s moments. From Coors Light,
Miller Lite, Molson Canadian, Carling, and Staropramen to Coors
Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy,
Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic beer brands ever
made. While the company’s history is rooted in beer, Molson Coors
offers a modern portfolio that expands beyond the beer aisle as
well. The company’s commitment to raising industry standards and
leaving a positive imprint on our employees, consumers, communities
and the environment is reflected in Our Imprint and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on
Twitter through @MolsonCoors.
ABOUT CKBG
CKBG (Casa Komos Beverage Group) was founded in the Spring of
2019 by Richard Betts and Joe Marchese to create and invest in
one-of-a-kind spirits and products. The venture’s portfolio
currently includes Komos, a luxury premium Tequila; and Superbird,
a 100% Blue Agave Tequila based ready-to-drink cocktail. CKBG
prides itself on crafting carefully considered, unique products
that embody a true sense of origin and are respectful of tradition
but never bound by the past. Headquartered in New York City with
operations in Amsterdam and Mexico, CKBG’s one-of-a-kind spirits
launched in 2020 and are slated to infiltrate new markets, both
domestically and internationally, in 2021. Learn more at
www.ckbg.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210126005702/en/
Marty Maloney Molson Coors, Manager of Media Relations
Martin.Maloney@molsoncoors.com (773) 972-7780
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