Truss CBD USA, a HEXO Corp and Molson Coors joint venture, launches Veryvell sparkling CBD water in Colorado
January 13 2021 - 9:02AM
Truss CBD USA, a joint venture between HEXO Corp (“HEXO”, or the
“Company”) (TSX: HEXO; NYSE: HEXO) and Molson Coors Beverage
Company (“Molson Coors”) (NYSE: TAP), today announced the U.S.
launch of VeryvellTM, a new line of non-alcoholic, sparkling CBD
beverages, exclusively available in Colorado.
VeryvellTM is a hemp-derived, adaptogenic, sparkling CBD water
now available to Colorado-based consumers in three flavours: Focus
(Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and
Unwind (Blueberry Lavender). VeryvellTM is Powered by HEXOTM, the
recognized quality and innovation behind award-winning
products.
“We are excited to launch VeryvellTM in Colorado through Truss
CBD USA, in collaboration with our partner, Molson Coors. Our joint
venture with Molson Coors Canada saw Truss Beverage Brands become
the number one choice for consumers in Canada and we are expecting
similarly great results in the US.” said HEXO CEO and co-founder
Sebastien St-Louis. “We have near-term plans to invest additional
capital in the USA to support Truss CBD USA and to further execute
on our Powered by HEXOTM strategy with other potential CPG
partners, outside of beverages, with whom we are currently in
ongoing negotiations.”
VeryvellTM is produced and distributed within Colorado state
lines following the state’s established regulatory framework for
hemp-derived CBD in food and beverages and is exclusively
distributed by Coors Distributing Company. Truss CBD USA is
distinct from Truss Beverages, Molson Coors and HEXO’s joint
venture in Canada that focuses on non-alcoholic, cannabis-infused
beverages.
About HEXO
HEXO Corp is an award-winning consumer packaged goods cannabis
company that creates and distributes innovative products to serve
the global cannabis market. The Company serves the Canadian
adult-use markets under its HEXO Cannabis, Up Cannabis and Original
Stash brands, and the medical market under HEXO medical cannabis.
For more information please visit hexocorp.com.
About Truss CBD USA
Truss CBD USA is a joint venture between Molson Coors Beverage
Company and HEXO Corp designed to explore opportunities for
non-alcoholic, hemp-derived CBD exclusively in the United States.
With all production and distribution concentrated within states
that permit such products, the Truss CBD USA portfolio focuses on
hemp-driven, CBD beverages that span a range of flavor profiles and
drinking occasions, starting with the launch of VeryvellTM
sparkling CBD water. For those Colorado-based consumers interested
in learning more, visit www.trusscbdusa.com or @LiveVeryvell on
Facebook and Instagram.
About Molson Coors Beverage Company
For over two centuries Molson Coors has been brewing beverages
that unite people for all of life's moments. From Coors Light,
Miller Lite, Molson Canadian, Carling, and Staropramen to Coors
Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy,
Leinenkugel's Summer Shandy, Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic beer brands ever
made. While the company's history is rooted in beer, Molson Coors
offers a modern portfolio that expands beyond the beer aisle as
well. The company's commitment to raising industry standards and
leaving a positive imprint on our employees, consumers, communities
and the environment is reflected in Our Imprint and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on
Twitter through @MolsonCoors.
Forward Looking Statements
This press release contains forward-looking information and
forward-looking statements within the meaning of applicable
securities laws (“forward-looking statements”). Forward-looking
statements are based on certain expectations and assumptions and
are subject to known and unknown risks and uncertainties and other
factors that could cause actual events, results, performance and
achievements to differ materially from those anticipated in these
forward-looking statements. Forward-looking statements should not
be read as guarantees of future performance or results. Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
The Company disclaims any intention or obligation, except to the
extent required by law, to update or revise any forward-looking
statements as a result of new information or future events, or for
any other reason.
Contact Information:
Media RelationsHEXO Corp(819)
317-0526media@hexo.com
Adam ScholderICF Next(847)
204-0949Adam.Scholder@icfnext.com
Marty MaloneyMolson Coors(773)
972-7780martin.maloney@molsoncoors.com
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