By Heather Haddon and Suzanne Vranica
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (January 6, 2020).
McDonald's Corp.'s new CEO is determined to make changes at the
top to move the company away from a culture that tolerated partying
and fraternizing between some senior managers and rank-and-file
employees.
Chris Kempczinski, the new chief executive, is seeking to
restore a more professional culture at McDonald's after what some
current and former employees described as an environment influenced
by his predecessor's late-night socializing with some executives
and staffers at bars and flirtations with female employees. Mr.
Kempczinski is looking for a top human-resources executive to help
him change that culture, people familiar with the matter said.
Mr. Kempczinski, who is also focused on improving restaurant
performance, has met with employees and franchisees in the U.S.,
U.K., Germany, France and Switzerland in his first two months as
CEO, in part to gather input on the company's culture and values,
one of the people said. He is expected to share some of what he has
learned with the company this month.
"There is a cultural shift here now," another person familiar
with the new CEO's plans said. "Some people perceived there was
this macho, guys club. That has now progressed to a more open
leadership under Chris." This person and some others said Mr.
Kempczinski, who was previously president of McDonald's USA, wasn't
part of the executive group that did most of the late-night
socializing.
McDonald's board fired its former chief, Steve Easterbrook, 52
years old, in November after he acknowledged having a consensual
relationship with an unnamed company staffer. Mr. Easterbrook
apologized for conduct that he said violated company values and
rules barring employees from dating direct or indirect reports.
Some women in the company have praised the board for firing Mr.
Easterbrook, people familiar with the matter said. During a
town-hall meeting that Mr. Kempczinski held soon after moving into
the CEO job, the 51-year-old father of two spoke at length about
his family and his Catholic upbringing. A committed runner who has
completed numerous marathons, Mr. Kempczinski said he would hold
executives to high standards.
"I have to be able to look at every single one of my senior
leadership team members and say, 'Do I believe that they personify
the values of our company?' " Mr. Kempczinski said during the
town-hall meeting, according to a video recording viewed by The
Wall Street Journal. "And if they don't, they're not on the senior
leadership team."
A representative for Mr. Easterbrook said he wasn't available to
comment. When he was terminated, his representative said in a
statement that he "acknowledges his error in judgment and supports
the Company's decision."
Many U.S. companies are rethinking their stance on personal
relationships in the workplace and reviewing efforts to combat
harassment. At least two senior executives at BlackRock Inc. and
Intel Corp. have left their posts over consensual relationships
involving employees in the past two years.
McDonald's employees have fraternized at headquarters and at the
burger giant's frequent conventions and meetings for decades. Many
of the thousands of employees, franchisees and vendors who have
attended those events often drank heavily and socialized late into
the night -- sometimes with senior McDonald's executives
participating and sometimes not, according to many current and
former employees.
What several people said they found particularly troubling was
that Mr. Easterbrook and former human-resources chief David
Fairhurst participated in the partying after they took their roles
in 2015. They often frequented local bars and drank with staffers
after work hours, some of the current and former employees
said.
Mr. Fairhurst couldn't be reached for comment.
Mr. Easterbrook had worked his way up at McDonald's European
business over nearly two decades. When he became CEO, he brought
with him to the U.S. some executives who had worked with him in the
U.K., including Mr. Fairhurst, who was named "global chief people
officer."
Mr. Easterbrook set to work improving restaurant operations and
organizational structure. He moved McDonald's headquarters from
suburban Oak Brook, Ill., to Chicago's trendy West Loop
neighborhood to draw in younger talent. McDonald's offered buyouts
to hundreds of Oak Brook employees before the move. Operational
changes and cost cuts were boosting sales and profits.
The top floor of the nine-story West Loop building has a
corporate cash bar that hosts Thursday happy hours for employees.
Messrs. Easterbrook and Fairhurst on occasion would be there, the
current and former employees said.
As CEO, Mr. Easterbrook developed a reputation for flirting with
female employees, according to some former and current employees.
"There were a couple of women who talked to me about his flirting.
It was enough for them to feel uncomfortable," said one former
McDonald's executive who had seen Mr. Easterbrook flirting with
employees a couple of times.
Rumors about Mr. Easterbrook's alleged conduct had reached the
company's highest levels, one person said. A formal complaint
triggered an investigation in October, which resulted in the board
voting on Oct. 31 to terminate Mr. Easterbrook because of a
consensual relationship.
At a gathering in late 2018 at a restaurant near headquarters
where some human-resources staffers drank heavily, Mr. Fairhurst
and one of his subordinates were openly making physical contact,
people familiar with the matter said.
An employee filed a complaint about that late-night drinking,
the people said, and McDonald's legal counsel conducted an
investigation that year. An executive told employees who attended
the gathering that such excessive drinking was inappropriate and
should be reported if it happened again, those people said.
Mr. Fairhurst stayed in his job. The day after Mr. Easterbrook
stepped down, Mr. Fairhurst resigned. McDonald's said the two
departures weren't connected. In a LinkedIn post about his
departure, Mr. Fairhurst said it was time for another challenge
after contributing to the company's growth and talent
development.
"My world-class team have created the people strategies which
will drive the business forward," he wrote.
Romantic relationships within McDonald's are fairly common, and
at times have existed between senior executives in different
departments, according to current and former employees. People who
tied the knot after meeting at McDonald's were said to have
"McMarriages," one former executive said. The company bars managers
from dating direct or indirect reports.
Not all employees are aware of or understand the policy, half a
dozen current and former executives said. The dating policy is
listed on McDonald's corporate website under "codes of
conduct."
During the recent town-hall meeting, McDonald's executives said
many employees had asked if the dating policy applied to everyone.
They said it did.
Mr. Kempczinski has told Wall Street analysts that he would push
ahead with McDonald's investments in technology and work to boost
sales and reverse fallen customer counts in the U.S.
But McDonald's mission isn't "just selling more burgers and
fries," he said in the town-hall meeting. "We're going to be a lot
better, a lot closer to where we want to be, where we aspire to be
as a company."
Write to Heather Haddon at heather.haddon@wsj.com and Suzanne
Vranica at suzanne.vranica@wsj.com
(END) Dow Jones Newswires
January 06, 2020 02:47 ET (07:47 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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