D-Link Enters Into Agreement With McAfee to Deliver New Secure Wishfi(TM) Internet Advertising Application to ISPs
September 15 2010 - 6:00AM
Marketwired
McAfee, Inc. (NYSE: MFE) and D-Link, the end-to-end networking
solutions provider for consumers, businesses, and service
providers, today announced that D-Link will be using McAfee® Global
Threat Intelligence web reputation in conjunction with its own
Wishfi™ application to provide Web-based advertising services to
ISPs in North America. D-Link and McAfee have entered into an
agreement where McAfee will provide its cloud-based McAfee Global
Threat Intelligence for integration with the D-Link® Wishfi Web
communications application.
Service Providers today face many challenges. Subscribers rarely
have their own ISP's portal set as their home page. This makes it
more challenging to up-sell services or cross-sell related products
offered by the ISP. In addition, ISPs haven't been able to earn a
substantial share of marketing revenue on the Internet, and to do
so, they need a unique way to access advertising revenue. Lastly,
ISPs need a way to increase subscriber revenue with new value-added
services while at the same time minimizing expenses.
D-Link solutions equipped with Wishfi software can ensure that
when ISP subscribers go online, the ISP's information, links, and
promotions can always be visible no matter what the user has set as
their home page. ISPs can now adjust the size and style of the
Wishfi Media Space banner to accommodate different levels of
service for different levels of subscribers.
Integrating D-Link's Wishfi service with McAfee Global Threat
Intelligence allows Wishfi to target specific advertisements to
appropriate Web sites based on the reputation and content of the
Web site being visited by the end user. This enables advertisers to
maintain brand integrity by ensuring their ads are only associated
with the appropriate, targeted Web sites and content they
desire.
"Finalizing this agreement with McAfee allows us to deliver a
complete 360-degree turn-key application to network owners who see
Web-based advertising as a significant revenue-generating tool,"
said Harri Okkonen, general manager of the D-Link Wishfi Product
Group.
"McAfee Global Threat Intelligence web reputation adds an
essential layer of protection to guard against today's most
advanced threats, including Web-borne malware, morphing viruses and
targeted phishing attacks," said David Scholtz, senior vice
president of worldwide strategic alliances for McAfee. "McAfee's
Global Threat Intelligence is the most precise and comprehensive
reputation system in the world, and our partnership with D-Link
allows us to bring a value-added service to ISPs in North
America."
About D-Link D-Link is an award-winning
designer, developer and manufacturer of networking, broadband,
digital electronics, voice, data and video communications solutions
for the Digital Home, Small Office/Home Office (SOHO), Small to
Medium Business (SMB), Workgroup to Enterprise, and Service
Provider environments. With millions of networking and connectivity
products manufactured and shipped, D-Link is a global leading
market participant and price/performance leader in the networking
and communications market. D-Link Systems, Inc. headquarters are
located at 17595 Mt. Herrmann Street, Fountain Valley, CA, 92708.
Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905;
Internet: http://www.dlink.com/serviceprovider/.
About McAfee, Inc. McAfee, Inc.,
headquartered in Santa Clara, California, is the world's largest
dedicated security technology company. McAfee delivers proactive
and proven solutions and services that help secure systems,
networks, and mobile devices around the world, allowing users to
safely connect to the Internet, browse and shop the Web more
securely. Backed by unrivaled Global Threat Intelligence, McAfee
creates innovative products that empower home users, businesses,
the public sector and service providers by enabling them to prove
compliance with regulations, protect data, prevent disruptions,
identify vulnerabilities, and continuously monitor and improve
their security. McAfee secures your digital world.
http://www.mcafee.com
NOTE: McAfee is a registered trademark or trademark of McAfee,
Inc. or its subsidiaries in the United States and other countries.
Other marks may be claimed as the property of others. The product
plans, specifications and descriptions herein are provided for
information only and subject to change without notice, and are
provided without warranty of any kind, express or implied.
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