Mastercard Holiday Shopping Survey Shows Consumers Prefer Online Shopping And Gift Cards That Give Back This Season
December 16 2021 - 3:02PM
Business Wire
46% plan to increase online shopping relative
to last year
69% of holiday shoppers believe it’s important
to give gifts that support a good cause
While consumers are returning to their in-store shopping
routines, according to a recent Mastercard survey, 56% of shoppers
are continuing to prioritize online shopping this holiday season,
citing waiting in lines (72%), finding parking (65%), and items
being out of stock (47%) as primary reasons. Survey data also shows
that when selecting gifts this holiday season, nearly half of
shoppers say they’re more likely to give gift cards this year (48%)
and two thirds say are focused on charitable and cause related
giving (69%). Additional insights from the Mastercard survey
include:
Deck the Halls with gift cards and make your holiday bright
- Two thirds (63%) of shoppers say they are more likely to buy
their loved ones a gift card/prepaid card rather than a physical or
experiential gift this year and 41% say gift cards are the top item
on their own wish lists.
- Gift cards are the most popular gift for parents/grandparents
(21%), siblings, other relatives and best friends (all at 23%),
coworkers (16%) and clients (12%).
Giving gifts that give back put joy and meaning into the
holidays
- Twenty percent of shoppers would like a gift that gives back to
a good cause this year more so than in the past. Millennials are
more likely to prioritize giving back with 27% saying gifts that
give back to a good cause are higher on their wish list,
representing a significantly higher share than Gen X (15%) and
Boomers (18%).
- Top charitable causes shoppers are most interested in
supporting include wildlife conservation (37%) and environmental
protection including parks and nature centers, health including
patient and family support, and food banks and social services (all
at 30%).
“Gift cards are a clear winner this season. People’s propensity
to engage digitally and support causes they’re passionate about is
changed for good,” noted Cheryl Guerin, executive vice president,
North America Marketing and Communications at Mastercard. “Online
shopping is not only providing consumers with convenience, but also
an immediate way to give with meaning this season.”
Introducing Priceless Mastercard gift cards and a Priceless
Experience that Gives Back With growing consumer attention on
supporting environmental conservation, Mastercard continues to
leverage the full scale of its business, technology and network of
partners and cardholders to create products and services that
inspire action towards a more sustainable future. Building on this
commitment, Mastercard is providing a series of passion-led gift
cards and launching a Priceless Experience auction that deliver a
differentiated and meaningful gifting experience this holiday
season that gives back. This includes:
Priceless Planet Mastercard Passion gift card: Each time
consumers purchase the new Priceless Planet Mastercard Passion gift
card, $2.00 will be donated to Conservation International, an
environmental non-profit, to plant a tree in support of the
Priceless Planet Coalition, an initiative to unite merchants,
banks, cities, and consumers in the restoration of 100 million
trees. The Coalition works closely with its forest restoration
partners, Conservation International and World Resources Institute,
to not only plant trees, but regrow forests in the places with the
greatest need, creating a positive impact on climate, local
communities and biodiversity. To learn more about this gift card
visit: www.mastercard.us/pricelessgiftcards.
Wildlife Impact gift card: Each Mastercard Wildlife
Impact gift card features a Critically Endangered animal, along
with an expiry date that highlights just how short the timeframe is
for protecting these animals from extinction. For each card
purchased, $1.00 will be donated to Conservation International, an
environmental non-profit, to help protect and restore wildlife
habitats that support critically endangered species, including
priority areas equal to 40 million hectares of landscape and 4.5
million square kilometers of seascape globally by 2030. To learn
more about this gift card visit:
www.mastercard.us/pricelessgiftcards
Hawaii Priceless Experience Auction: In addition to the
Priceless Mastercard gift cards, Mastercard is also announcing a
once-in-a-lifetime Priceless Experience auction for cardholders.
The winner will receive an expert-led wildlife tour of Hawaii’s
scenic island, Lana’i. Winning amount will be donated to
Conservation International to protect wildlife habitats1. To learn
more about this Priceless Experience auction visit here:
priceless.com
In addition to supporting these initiatives through the purchase
of a passion-led card this holiday season, Mastercard invites
consumers to contribute directly to Conservation International
through the Mastercard Donate platform.
Survey Methodology The survey was conducted among 4,000
respondents among representative populations across the US and
Canada. All respondents were 18+, use a credit card, and were
likely to shop during the 2021 holiday season. Research was
conducted between November 23rd and December 1st.
The Priceless Planet Mastercard Passion gift card and Mastercard
Wildlife Impact gift card are issued by Sunrise Banks N.A., Member
FDIC, pursuant to a license from Mastercard International
Incorporated. These cards may be used everywhere Debit Mastercard
is accepted. Mastercard and the circles design are registered
trademarks of Mastercard International Incorporated. Use of this
card constitutes acceptance of the terms and conditions stated in
the Cardholder Agreement.
About Mastercard Mastercard is a global technology
company in the payments industry. Our mission is to connect and
power an inclusive, digital economy that benefits everyone,
everywhere by making transactions safe, simple, smart and
accessible. Using secure data and networks, partnerships and
passion, our innovations and solutions help individuals, financial
institutions, governments and businesses realize their greatest
potential. Our decency quotient, or DQ, drives our culture and
everything we do inside and outside of our company. With
connections across more than 210 countries and territories, we are
building a sustainable world that unlocks priceless possibilities
for all.
www.mastercard.com
1 Auction is open exclusively to Mastercard cardholders and ends
December 23, 2021 at 10AM PST.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211216006054/en/
Mastercard Media Contacts:
Alyssa Rosenblatt alyssa.rosenblatt@mastercard.com
Margaret Williams margaret.williams@mastercard.com
MasterCard (NYSE:MA)
Historical Stock Chart
From Sep 2024 to Oct 2024
MasterCard (NYSE:MA)
Historical Stock Chart
From Oct 2023 to Oct 2024