Mastercard and Curb Make NYC Cab Rides Count Towards American Cancer Society Program
October 14 2019 - 9:12AM
Business Wire
Donation campaign will support American Cancer
Society’s ‘Road to Recovery’ program
Soon every Curb-connected taxi in New York City will drive with
purpose and help make a difference to someone who needs a ride
during the most challenging of times. Today Mastercard and Curb
Mobility, a leading ride hailing and payments platform, launched a
charitable campaign in New York City to support American Cancer
Society’s ‘Road To Recovery’ program. The American Cancer Society
program provides free rides to and from treatment centers for
cancer patients who aren’t able to drive themselves.
To help cancer patients get the critical care they need,
Mastercard and Curb are helping Mastercard cardholders make a
difference one ride at a time. Between October 14th 2019 and
November 14th 2019 each time you take a Curb-connected NYC yellow
or green cab within the city, and use your Mastercard to pay, Curb
Mobility will donate $1 to American Cancer Society, up to a maximum
of $350,000.*
“We are honored to have a long-standing partnership with
American Cancer Society, an organization focused on preventing
cancer and saving lives,” said Linda Kirkpatrick, executive vice
president, US Merchants and Acceptance, Mastercard. “Supporting
cancer patients in their treatment efforts requires collaboration
across multiple parties. We are thrilled to connect American Cancer
Society with our partner, Curb Mobility, to provide transportation
to treatment facilities, making ‘rides to recovery’ a little
easier.”
With the help of millions of cardholders, Mastercard has donated
more than $50 million to organizations that help fight cancer to
date. The company’s support has helped a range of programs - from
delivering breakthroughs in clinical trials to getting new
treatments to patients quickly.
“Lack of transportation is a top barrier to completing a course
of cancer treatment,” said Kris Kim, executive vice president,
American Cancer Society. “Thanks to this innovative partnership
with Mastercard and Curb, the American Cancer Society can ensure
more patients can get to lifesaving care.”
“Taxis have long been a primary means of transportation for
those unable to drive themselves,” said Amos Tamam, CEO of Curb
Mobility. “We are proud to support those in need both financially
and through the use of our ride hailing platform to connect cancer
patients to taxis in New York City and beyond.”
*For each payment made with an eligible Mastercard in a NYC
yellow or green cab equipped with a Curb Mobility technology
system, Curb Mobility will make a $1 donation to the American
Cancer Society, up to a total of $350,000 in donations. Debit PIN
transactions are excluded. Promotion begins at 12:00 a.m. EST on
10/14/19 and ends at 11:50 p.m. EST on 11/14/19, or when the
maximum $350,000 donation goal is reached, whichever comes first.
Valid only on rides within New York City.
About Mastercard:
Mastercard (NYSE: MA), www.mastercard.com, is a technology
company in the global payments industry. Our global payments
processing network connects consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews, join
the discussion on the Beyond the Transaction Blog and subscribe for
the latest news on the Engagement Bureau.
About Curb Mobility:
Curb is reimagining urban mobility and bringing payments
acceptance to businesses small and large. Each year, the Curb
platform powers millions of taxi rides across the US and UK and
facilitates billions of dollars in payment transactions. Curb has
built a comprehensive mobility, payments, and media platform that
powers millions of rides for consumers, transit agencies, and
businesses, as well as effortless payment and advertising that
reaches captive audiences of millions. Curb Mobility’s platform is
connected to over 100,000 taxis and for-hire vehicles, and it’s out
of home advertising network contains over 70,000 digital and
traditional assets in the US and the UK.
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version on businesswire.com: https://www.businesswire.com/news/home/20191014005396/en/
Mastercard Communications: Sarah Ely
sarah.ely@mastercard.com +1 (914) 249-6714
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