Lincoln Financial Group’s New Technology Offering Delivers Improved Experience for Employees & Less Administrative Burden f...
May 20 2020 - 2:34PM
Business Wire
Partnership with PlanSource Demonstrates
Group Benefits Business’ Commitment to the Customer and
Innovation
As part of its commitment to enhancing the customer experience,
Lincoln Financial Group (NYSE: LNC) announced today a new
partnership with industry-leading benefits technology firm
PlanSource. Tied to Lincoln Financial’s Group Benefits business and
its multi-year technology investment strategy, the partnership will
help deliver a consumer-friendly employee benefits purchasing
experience for individuals, while supporting key broker partners
and helping reduce the administrative burden on employer
customers.
Millennials are the largest generation in the workforce today,
and the vast majority (89%) say that understanding a benefit and
how it works is an important factor in deciding which benefits to
choose at work1. PlanSource delivers a modernized shopping
experience for benefits, offering enhanced educational materials to
help employees better understand the benefits offered.
“Our solutions can only help someone if they are enrolled,” said
Bob Reiff, senior vice president, head of Distribution and Client
Solutions, Lincoln Financial Group. “PlanSource has a knack for
simplifying benefits and displaying them in a way that is easy for
employees to understand and ultimately enroll in.”
Brokers across the group benefits industry work with PlanSource,
and this new relationship ensures that Lincoln is aligned with the
benefits technology solutions brokers are offering their
clients.
Additionally, PlanSource is making investments in technology and
operational processes, which eases what can be a significant
administrative burden on an employer’s Human Resources
department.
“Lincoln understands that every day experiences — the ease of
‘born digital’ companies — influence our customers’ expectations of
their employee benefits buying experience,” said Reiff. “I’m
thrilled that this partnership will drive a better customer
experience — for our brokers, our employer clients and their
employees.”
About Lincoln Financial Group
Lincoln Financial Group provides advice and solutions that help
empower people to take charge of their financial lives with
confidence and optimism. Today, more than 17 million customers
trust our retirement, insurance and wealth protection expertise to
help address their lifestyle, savings and income goals, as well as
to guard against long-term care expenses. Headquartered in Radnor,
Pennsylvania, Lincoln Financial Group is the marketing name for
Lincoln National Corporation (NYSE:LNC) and its affiliates. The
company had $247 billion in end-of-period account values as of
March 31, 2020. Lincoln Financial Group is a committed corporate
citizen included on major sustainability indices including the Dow
Jones Sustainability Index North America and FTSE4Good. Dedicated
to diversity and inclusion, Lincoln earned perfect 100 percent
scores on the Corporate Equality Index and the Disability Equality
Index. Lincoln has also been recognized in Newsweek’s Most
Responsible Companies and is among Forbes’ World’s Best Employers,
Best Large Employers, Best Employers for Diversity, Best Employers
for Women and ranked on the JUST 100 list. Learn more at:
www.LincolnFinancial.com. Follow us on Facebook, Twitter, LinkedIn,
and Instagram. Sign up for email alerts at
http://newsroom.lfg.com.
About PlanSource
PlanSource is a technology company driven to create a better
benefits experience for employers and their employees. More than 5
million consumers receive their benefits through the PlanSource
platform, which provides flexible and intuitive software and
services for benefits administration. By combining industry-leading
software and a full suite of technology-enabled services,
PlanSource provides companies of all sizes with a complete solution
for benefits shopping, enrollment, billing, compliance and
administration. Learn more at www.plansource.com.
PlanSource is a registered trademark of PlanSource Benefits
Administration, Inc., and PlanSource owns other registered and
unregistered trademarks. Other names used herein may be trademarks
of their respective owners.
LCN-3090615-051820
1 Millennial & Gen Z Reflections on Workplace Benefits &
Financial Planning, Lincoln Financial and The Center for
Generational Kinetics
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200520005777/en/
Anastasia Barbalios Anastasia.Barbalios@lfg.com 215-201-9012
Kelly DeAngelis Kelly.DeAngelis@lfg.com 484-684-2394
Lincoln National (NYSE:LNC)
Historical Stock Chart
From Aug 2024 to Sep 2024
Lincoln National (NYSE:LNC)
Historical Stock Chart
From Sep 2023 to Sep 2024