SEOUL, South Korea,
Nov. 2, 2021 /PRNewswire/ -- LG
Display, the world's leading innovator of display technologies, is
inviting consumers to take part in the "OLED Bliss" campaign's
official event with American chart-topping singer-songwriter Pink
Sweat$.
LG Display recently unveiled its official campaign song "I Feel
Good," which was exclusively composed, written and performed by
Pink Sweat$. This is the company's first-ever collaboration with an
internationally renowned musician to promote its innovative OLED
technology.
Along with the campaign track, the company also released two
separate music videos depicting the blissful and purely joyful
moments that only OLED TV users get to experience while watching a
movie or playing games. To emphasize OLED's outstanding picture
quality and top-of-the-line
self-emissive technology, Pink Sweat$ incorporated lyrics like
"Immersive colors," "Picture perfect," and "Vibrant, Games,
Paradise," as well as describing the experience as feeling "like
I've got magic inside me, the world is lighting up, lighting up
OLED, OLED." With his one-of-a-kind musical style, extraordinary
storytelling and positive vibes, he resonates far and wide to all
demographics.
To further spread the OLED Bliss experience to its younger
audience, LG Display is running its #DuetYourBliss event and
encouraging fans to take on the global Pink Sweat$ duet challenge.
To participate, users simply have to record a video of themselves
singing along to the lyrics on 'OLED passion points' of "I Feel
Good" using the Remix feature of Instagram Reels, and then upload
the duet video including the official event hashtags #OLEDBLISS and
#DuetYourBLISS. Users can find the remix song along with the
step-by-step video guide on the OLED Space official Instagram page
(@oled_space) and Pink Sweat$'s official Instagram page
(@pinksweats). The event will run until Nov.
14 PDT and a total of 58 winners will be chosen to win
various prizes including a 65-inch and 77-inch OLED TV, Xbox Series
S, and more.
"We're delighted to share the bliss of OLED with our younger
consumers by collaborating with such a talented artist that
inspires today's youth in so many ways," said KJ Kim, Vice
President and Head of the TV Sales Group at LG Display. "With Pink
Sweat$ the face of the campaign, we aim to make more people better
aware of OLED's best-in-class gaming and movie experiences, and
able to experience the power of OLED for themselves."
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, and various other applications, including tablets
and mobile devices. LG Display currently operates manufacturing
facilities in Korea and China, and
back-end assembly facilities in Korea, China, and Vietnam. The company has approximately
63,360 employees operating worldwide. For more news and
information about LG Display, please visit www.lgdisplay.com.
Media Contact:
Jean
Lee, Senior Manager, Global Communications
Tel: +822-3777-1689
Email: jean.lee@lgdisplay.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lg-display-invites-everyone-to-duet-with-pink-sweat-for-latest-oled-bliss-campaign-301414835.html
SOURCE LG Display