Campus Crest Welcomes New Brand Concept, evo, to Its Family of Brands
August 14 2013 - 10:01AM
Business Wire
Campus Crest Communities, Inc. (NYSE: CCG) announced the
addition of a new brand to strengthen its product offering and
growing family of brands. evoTM is an upscale urban student housing
concept designed to target mature undergrads and grad students.
evo elevates Campus Crest's multi-brand strategy by adding a
high-end, urban brand to its brand family. Campus Crest will
develop dynamic, sophisticated student housing properties in urban
settings, and will open its first two evo properties in the Fall of
2014. The Grove at Cira Centre South in Philadelphia will be
renamed evo at Cira Centre South. evo at Cira Centre South will be
the tallest student housing property in the country with 33 stories
and 850 beds. evo Montreal is the Company's first entrance into the
international market and will feature 1000+ beds. evo properties
will also feature a full complement of amenities including state of
the art study lounges, fitness centers and well-appointed apartment
suites. evo comes from the Company's mission to evolve student
housing, and allows Campus Crest to grow its grad student base in
addition to servicing undergrad students.
"We are the pioneers of the hospitality brand model in the
student housing industry, and the evo brand is a natural complement
to our existing portfolio. The brand solidifies our commitment to
evolve student living in urban markets by providing an unmatched
living experience with state-of-the-art amenities and
conveniences," said Ted W. Rollins, co-Founder and CEO of Campus
Crest Communities.
evo will be joining Campus Crest's brand portfolio that consists
of The Grove and Copper Beech. The Grove is Campus Crest's
garden-style brand of lifestyle-driven student housing communities,
located across the U.S. The Grove communities embrace a flat rate
concept with an active residence life that has proven to be very
attractive to college students and parents. Copper Beech is the
Company's townhome community brand, focused on delivering value to
upper classman and graduate students looking for a more residential
feel and freedom in their college experience. Each Copper Beech
community typically features the largest units in the market with
one, two, three, and four bedroom townhomes. The Company's
vertically integrated platform, solid operating strategy, and
exceptional talent base will continue to propel all three brands
forward.
About Campus Crest Communities, Inc.
Campus Crest Communities, Inc. is a leading developer, builder,
owner and manager of high-quality student housing properties
located close to college campuses in targeted markets. It has
ownership interests in 86 student housing properties and over
45,205 beds across the United States, of which 72 are operating and
14 are development or redevelopment properties. The Company is an
equity REIT that differentiates itself through its vertical
integration and consistent branding across the portfolio through
three unique brands targeting different segments of the college
student population. The Grove® brand offers more traditional
apartment floor plans and focuses on customer service, privacy,
on-site amenities and a proprietary residence life program. The
Copper Beech brand and townhome product offers more
residential-type living to students looking for a larger floor plan
with a front door and back porch. The evo brand provides urban
students with a luxury student housing option with all the
conveniences of city living. Additional information can be found on
the Company's website at http://www.campuscrest.com.
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Campus Crest Communities, Inc.Thomas Nielsen, 704-496-2571
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