EMERYVILLE, Calif.,
June 19, 2012 /PRNewswire/ --
LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational
entertainment, today announced two revolutionary new platforms:
LeapPad2, the next generation of the #1 kid's learning tablet
LeapPad™, and LeapsterGS, the ultimate learning video game
system.
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The #1 Kid's Learning Tablet Just Got Better
Within a year of launch, LeapPad has received more than 20
accolades, including three prestigious awards from the Toy Industry
Association (Educational Toy of the Year, Preschool Toy of the
Year, and the ultimate recognition - Toy of the Year). LeapFrog
introduces LeapPad2, the next generation of its magical tablet that
delivers education filled with entertainment and fun creative
exploration for kids.
"We were surprised by the incredible consumer demand for the
LeapPad from the day it launched," said John Barbour, chief executive officer at
LeapFrog. "It was one of the hottest and hardest-to-find kids'
products last holiday season, and it received significant praise
from parents, educators and the industry. With the introduction of
the innovative LeapPad2 platform, LeapFrog continues to
revolutionize and lead the category with engaging entertainment
experiences filled with life-changing education that help children
reach their potential."
The new LeapPad2 features higher resolution front-and-back
cameras and video recorders, the new faster LF 2000 processor and
double the memory (4 GB), all housed in a durable, kid-friendly
design. LeapPad2 also has improved battery life and is compatible
with a new internal battery system and recharger pack available
separately.
LeapPad2 includes extensive free content: a music player with
five LeapFrog Learning Songs, a new Cartoon Director creativity
app, an Art Studio creativity app, the popular Pet Pad writing app
and choice of an additional app. LeapPad2's exclusive Cartoon
Director app makes the most out of the new features, letting kids
develop their inner director by creating and starring in their very
own cartoons, as well as sharing their masterpieces with family and
friends.
By year's end, the LeapPad content library will feature more
than 325 game cartridges, apps, music, videos, eBooks and more.
LeapPad2 is compatible with LeapFrog Explorer cartridges and
LeapFrog App Center digital content.
The Ultimate Learning Game System
To date, LeapFrog's Leapster video gaming products have
garnered more than 50 awards. In 2011 Leapster Explorer, the #1
selling learning game handheld, was awarded Educational Toy of the
Year from the Toy Industry Association. LeapsterGS, the newest
addition to the Leapster family, will offer fast-action gameplay
packed with rich learning in a revolutionary new learning video
game system.
"Kids are exposed to and desire video games at an earlier age
than ever. While a gaming system is sometimes inevitable, many
parents would prefer to have an education-filled alternative," said
Barbour. "With LeapsterGS, we have created a video gaming system
that parents and kids can agree on. Kids will love the
action-packed gameplay and parents will feel confident that their
child is learning while doing something they love."
LeapsterGS is a substantial improvement over the current
Leapster Explorer. It has a new thinner sleek design, larger
screen, built-in motion sensor plus camera and video recorder, the
new faster LF 2000 processor and 4x the internal memory (2 GB).
LeapsterGS is compatible with a new internal battery system and
recharger pack available separately.
This new generation Leapster provides the ultimate educational
video gaming experience. Kids can take charge of the action with
the built-in motion sensor by tilting, turning and shaking their
way through the game. They can also bring the real world into their
play—and put themselves right into the game—with the built-in
camera, video recorder and microphone. LeapsterGS delivers on
fast-action gameplay while building core skills for success in
school and in life.
LeapsterGS comes with free content including the new "Escape of
the Sillies" game app, the popular Pet Pad writing app and choice
of an additional app. Exclusive to LeapsterGS, the "Escape of the
Sillies" app immerses kids into the game with the built-in camera
and face-morphing technology, where they will customize faces of
silly monsters while building their math skills.
By year's end, the LeapsterGS content library will feature more
than 300 action-packed game cartridges, apps, music, videos, eBooks
and more. LeapsterGS is compatible with LeapFrog Explorer
cartridges and LeapFrog App Center digital content.
A Robust Content Library
LeapPad2 and LeapsterGS open the door to a shared library
full of engaging and educational content. To help parents navigate
the massive amount of children's digital content of vastly varying
degrees of quality that are available today, LeapFrog has created a
complete solution of high-quality content that is safe and
age-appropriate. This robust library is a combination of LeapFrog
educational entertainment content designed by in-house educational
and gaming experts, and engaging content from some of the biggest
names in children's entertainment, carefully selected by LeapFrog's
experts for educational value and age appropriateness.
Whether kids want fast-action gaming or to explore their inner
artist, every LeapFrog game cartridge and app is embedded with core
learning skills. The LeapFrog App Center, which launched in 2011,
is filled with high-quality collections of educational apps, music,
and videos from content partners to original LeapFrog properties
including LeapSchool. The aspirational gaming features of
LeapsterGS put kids into the action and keep them practicing
important academic skills. The intuitive tablet format of LeapPad2
inspires kids to explore creativity and build skills including
phonics, vocabulary, math, science and more—in addition to offering
them their very own video and music player.
Availability
LeapPad2 will be sold at MSRP $99.99 and is recommended for children 3 to 9
years. LeapsterGS will be sold at MSRP $69.99 and is recommended for children 4 to 9
years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP
$24.99. LeapPad2 and LeapsterGS will
be available for pre-sale at leapfrog.com* and at major online
retailers in the U.S., Canada, UK
and Ireland beginning July 18. They will be available at major retail
locations early August and in select other countries such as
Australia, New Zealand, South
Africa, Hong Kong,
Singapore, Philippines, Korea, Thailand and other Asian countries later in
the fall. The LeapFrog App Center can be accessed through the
LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms.
For more information on LeapPad2 and LeapsterGS, visit
leapfrog.com/nextgen.
*Purchases at leapfrog.com are available only in the U.S. and
Canada.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational
entertainment for children. LeapFrog's award-winning product
portfolio helps millions of children achieve their potential by
delivering best-in-class curriculum through engaging content, fun
multimedia learning platforms, and toys. The Learning Path,
LeapFrog's proprietary online destination for parents and extended
family, provides personalized feedback on a child's learning
progress and offers recommendations to enhance each child's
learning experience. Through the power of play, LeapFrog's products
and curriculum help children of all ages prepare for school and
life success. LeapFrog's products are available in more than
45 countries and have been used by teachers in more than 100,000
U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995
by a father who revolutionized technology-based learning solutions
to help his child learn how to read. Come see the learning at
leapfrog.com.
NOTE: LEAPFROG and the LeapFrog logo are trademarks or
registered trademarks of LeapFrog Enterprises, Inc.
MEDIA
CONTACTS
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Monica
Ma
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Kathryn
Green
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LeapFrog
Enterprises, Inc.
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LeapFrog
Enterprises, Inc.
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510-594-3437
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510-596-3405
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mma@leapfrog.com
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kgreen@leapfrog.com
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SOURCE LeapFrog Enterprises, Inc.