CINCINNATI and CHICAGO, Oct. 25,
2021 /PRNewswire/ -- The Kroger Co. (NYSE: KR) and Home Chef
announced today the meal solutions brand reached $1 billion in annual sales. Founded in 2013 by
Pat Vihtelic, Home Chef merged with
Kroger, America's largest grocery retailer, in 2018. Since then,
Kroger and Home Chef have advanced the availability of mealtime
shortcuts and solutions, offered new product innovations, and
continued to transform how customers approach preparing
meals.
"Kroger's commitment to being Fresh for Everyone is underscored
by our Home Chef products, which help us bring families together in
the kitchen with meal options for any occasion," said Dan De La Rosa, Kroger's group vice president of
fresh merchandising. "We continue to strategically expand Home Chef
offerings across our family of companies. Whether it's meal kits,
or heat-and-eat and ready-to-cook solutions – which are available
via subscription, in-store, pickup, or delivery – it's safe to say
that Home Chef has mealtime covered."
As more people turn to mealtime shortcuts like meal kits and
heat-and-eat meals, Home Chef is listening to feedback and
expanding its product selection to help customers reduce cooking
time without sacrificing quality or flavor.
"At Home Chef, we're on a mission to make mealtime easier with
fresh ingredients and simple instructions," said Erik Jensen, president of Home Chef. "By
offering time-saving meal solutions at Kroger Family of Stores,
we're able to simplify the cooking process, provide a wide variety
of options, and allow customers to enjoy a delicious homemade
experience. We're excited to continue scaling the brand and
creating new products that are accessible to customers
nationwide."
Home Chef offers more than 500 products across a variety of
categories, including meal kits, heat-and-eat meals, ready-to-eat
products, and seasonal meals, among others. The brand will continue
to create new products that offer customers a range of fresh
mealtime shortcuts, making it easy to enjoy delicious, home-cooked
meals no matter how busy they are.
"Home Chef was founded on the idea to simplify mealtime with
easy-to-make, delicious recipes," said Pat
Vihtelic, Home Chef's founder and CEO. "Since 2013, we've
grown from delivering meals with a rented truck to becoming a
leading brand for Kroger. With Kroger's support, our two brands
offer a collective passion to make mealtime easy and bring people
together over a meal."
Home Chef products can be purchased nationwide exclusively at
more than 2,200 Kroger Family of Stores – both in-store and online
via pickup or delivery – and through a home delivery subscription
available at www.homechef.com. Home Chef gift cards are also
available for purchase in Kroger Family of Stores.
Find Home Chef in your local Kroger store by visiting
www.kroger.com/stores. To learn more about Home Chef, visit
www.homechef.com.
Media Assets
To download Kroger and Home Chef visuals,
please visit here.
About Kroger
At The Kroger Co. (NYSE: KR), we are
Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human
Spirit®. We are, across our family of companies, nearly half a
million associates who serve over 11 million customers daily
through a seamless shopping experience under a variety of banner
names. We are committed to creating #ZeroHungerZeroWaste
communities by 2025. To learn more about us, visit our
newsroom and investor relations site.
About Home Chef
Home Chef is the leading meal
solutions company with both a retail and online presence. Available
online from www.homechef.com and in retail at more than 2,200
Kroger grocery stores, Home Chef is committed to inspiring and
enabling more people to cook simple, delicious meals, no matter how
busy they are. Founded in 2013, Home Chef offers fresh,
pre-portioned ingredients and easy to follow recipes delivered
weekly and is designed for anyone to be able to cook and everyone
to enjoy. The Chicago-based
company delivers nationwide. For two years running, Home Chef has
been rated #1 in customer satisfaction among leading meal kit
companies, according to Market Force Information U.S. Grocery
Benchmark Study. Home Chef is a subsidiary of The Kroger Co. (NYSE:
KR). Find out more and get cooking at www.homechef.com. Follow us
on Twitter, Instagram and Facebook for updates and inspiration.
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SOURCE The Kroger Co.