CINCINNATI, Jan. 23, 2020 /PRNewswire/ -- Kroger,
America's favorite grocer, announced today its top food trend
predictions for 2020, insightfully curated by its culinary
experiences team and Our Brands product developers,
chefs and innovators.
No matter the preference or practice, the latest tastes and
freshest trends can be found on kroger.com and in the aisles where
customers shop for Simple Truth®, Kroger's
natural, organic and free-from
brand, Kroger®, Where Awesome Meets
Affordable™, and Private Selection®, a
collection of culinary creations designed to elevate every
occasion.
Kroger's Top Five Trends for 2020:
1. NOWstalgia
Consumers are increasingly
seeking out foods and flavors that bring back fond childhood
memories. New foods will continue to be added to grocery shelves
that deliver nostalgic flavors in a reimagined way—charming
customers of all ages and generations.
This month, Kroger is launching a new way for its customers to
share their favorite food memories with the launch of
Noshtalgia, a new podcast hosted by acclaimed cookbook
author and television personality Danielle
Kartes. Noshtalgia is now available to stream on
Apple Podcasts, Google Podcasts and other podcast
platforms.
Products to Try: Kroger Peanut Butter & Jelly
Ice Cream, Kroger Black Cherry Root Beer Float Ice Cream, Kroger
Edible Cookie Dough, Kroger Mini Alphabet Cookies, Private
Selection Mac & Cheese Sauces, Simple Truth Orange Cream
Seltzer Water, Simple Truth PB&J Bites
2. Food as Medicine
Americans' stress
levels reached a record high in 2019.1 With more than
half of U.S. adults reporting they experience stress during "a lot
of the day," overall self-care—including preventive, emotional,
cognitive and physical health—is top of mind for consumers. As
individuals of all ages are increasingly customizing their
lifestyles and food choices to achieve health and wellness goals,
new solutions and products will continue to be added to grocery
shelves that positively impact day-to-day energy, mood and
health.
To help customers manage their general wellbeing and chronic
conditions like diabetes, heart disease and cancer, Kroger Health
is piloting a new food prescription program, inviting primary care
physicians to refer patients to Kroger Health experts for
individualized nutrition counseling and personalized food
recommendations. Customers can then fill their food prescriptions
at Kroger stores in select markets with dedicated support from the
Kroger Health nutrition team.
Products to Try: Simple Truth Raw Almonds, Simple
Truth Freeze Dried Strawberries, Simple Truth Organic Cold Pressed
Juice, Private Selection Protein Pancake Mix, Private Selection
Frozen Edamame, Kroger Prepped Spaghetti Squash, Kroger Probiotic
Dried Berries, Kroger Adorbs Easy Peel Mandarins
3. Flexitarian Foods
While only 6% of
Americans practice a full-time vegetarian or vegan lifestyle, a
growing number of consumers are embracing flexitarian living,
prioritizing healthier food choices and reducing their intake of
meat and dairy products2.
Kroger's new Simple Truth Plant Based collection of fresh,
delicious, animal-free food will continue to expand in 2020,
offering vegetarian, vegan and flexitarian shoppers a greater
selection of accessible and affordable choices.
Products to Try: Simple Truth Emerge Plant-Based
Meatless Grinds and Patties, Simple Truth Plant Based Chocolate
Chip Cookies, Simple Truth Organic Oat Milk, Simple Truth Organic
Plant-Based Sour Cream, French Onion Dip, Cream Cheese, Butter,
Bolognese Sauce and Alfredo
Sauce
4. Global Flavors
From the classic taste
of a Cuban sandwich to the irresistible spice of a Peruvian
aji pepper, consumers can expect to see a growing selection of
products inspired by global flavors. Millennials are driving this
globetrotting trend by prioritizing travel more than previous
generations. In 2019, the average millennial (ages 21 to 37)
planned to take roughly five trips throughout the year, including
more international trips (2.7) than both GenXers (2.0) and Boomers
(1.5).3 This trend is expected to grow in the decade
ahead, as both millennials and their Gen Z counterparts explore the
globe and return home with new global foods, flavors and cooking
styles to share with family and friends.
Products to Try: Private Selection simmer sauces
inspired by India, Malaysia and Morocco, Private Selection Filipino Pork
Lumpia Spring Rolls, Private Selection Peruvian Aji Amarillo Hot
Sauce, Private Selection Korean Inspired Gochujang Wing Sauce,
Kroger Cuban Sandwich Kettle Chips
5. Food for Good
In today's socially
conscious environment, customers are more interested than ever
before in the values of the brands they support. In fact, more than
half of consumers will choose to spend their money with companies
that are helping to make the world a better place. In the coming
year, consumers can expect a growing selection of products that
support responsible sourcing, inclusion and sustainable
packaging.
Kroger plans to continue to expand its diverse portfolio of Fair
Trade Certified products in 2020, as well as complete its plan to
standardize date labels for its Our Brands food
products, reducing food waste by providing simpler,
easier-to-understand product quality and safety information as part
of its Zero Hunger | Zero Waste social impact
commitment.
Products to Try: Fair Trade Certified Simple Truth
Organic Cold Brew Vanilla Arabica Coffee, Simple Truth Organic Dark
Chocolate Hazelnut Croquant Bar, Simple Truth Organic Sea Salt
& Toffee Almonds, Simple Truth Organic Chamomile Lemon Tea,
Simple Truth Organic Cane Sugar, Simple Truth Organic Virgin
Coconut Oil, Simple Truth Organic Coconut Water
To view photography of Kroger's 2020 food trends,
visit here.
About Kroger
At The Kroger Co. (NYSE: KR), we are
Fresh for Everyone™ and dedicated to our Purpose: To Feed the
Human Spirit®. We are, across our family of companies, nearly half
a million associates who serve over 11 million customers daily
through a seamless shopping experience under a variety
of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
1Gallup 2019 Global Emotions Report
2The Vegetarian Resource Group Harris Poll
3AARP 2019 Travel Trends Report
View original content to download
multimedia:http://www.prnewswire.com/news-releases/kroger-shares-fresh-food-trends-for-2020-and-launches-noshtalgia-podcast-300992065.html
SOURCE The Kroger Co.