New campaign will endorse Cottonelle flushable wipes as safe
to flush and remind residents of what not to flush
JACKSONVILLE, Fla.,
June 3, 2019 /CNW/ -- With more
than 3,900 miles of wastewater collection lines and 11 treatment
plants, the JEA wastewater team is familiar with the challenges
posed by the improper flushing of items not designed or marketed as
flushable – mostly baby wipes, but also cosmetic wipes,
surface-cleaning wipes, paper towels and feminine hygiene
products.
But it's what JEA didn't find – flushable wipes manufactured by
Kimberly-Clark – that has the utility taking a different approach
to the issue.
"It's clear from the results of this collection study that our
customers want a wet wipe solution in the bathroom; however, it's
important that our customers stop flushing baby wipes and other
wipes that aren't designed to break down in our system," said
Deryle Calhoun, Vice President and
General Manager for JEA's Water and Wastewater Systems. "So, we
want our customers to know that if they're going to use a wipe in
the bathroom, we really need them to use a wipe that is truly safe
for flushing."
Together Kimberly-Clark and JEA are launching a new campaign
intended to remind residents of what not to flush, and importantly,
that flushable wipes – specifically Cottonelle®
flushable wipes – are a solution to the problems related to
non-flushable wipes in their sewers.
"After looking at the performance of Cottonelle flushable wipes
in the lab and in our sewers, we know that the wipe does what it
says it does – it breaks down after flushing, contains no plastic
fibers, and it is compatible with our system," added Calhoun.
"That's why we are able to confidently support this product with
our customers in this campaign."
The recent collection study of trash found in Jacksonville's sewers confirmed that the wipes
accumulating in the system are baby wipes, cosmetic wipes,
household wipes and other wet wipes not designed to be flushed. The
study, available on the JEA website, reflects similar data from
other large forensic collection studies in New York and the UK that flushing these
non-flushable products are the cause of problems in municipal
systems.
"The Cottonelle team is excited to be working with one of
America's leading waste and wastewater utilities to make a real
difference. We've felt passionately for years that
Cottonelle flushable wipes are a key part of the solution to
the issues facing wastewater operators," said Ashley Abrahamson, Kimberly-Clark brand manager
for Cottonelle.
"The conversation about 'wet wipes' and flushable wipes has
confused consumers and contributed to flushing wipes that aren't
safe for sewers. Working with JEA, we can help their customers
choose the right solution for wipes in the bathroom and keep baby
wipes out of the sewers," added Abrahamson.
Cottonelle® flushable wipes use a patented technology
that causes the wipes to begin breaking down immediately after
flushing. They're tested with plumbers, and proven to clear
properly maintained toilets, drain lines, sewers, and pumps. Learn
more about the technology behind our flushable wipes at
https://www.cottonelle.com/flushability.
About JEA
JEA is the largest municipal electric
utility in Florida and one of the
largest water and sewer utilities in the nation providing electric,
water and sewer service to residents and businesses in northeast
Florida. For more information on
how JEA and its customers are working together to benefit the
entire community today and in the tomorrows to come, visit JEA.com
or follow us on Facebook or Twitter
About Kimberly-Clark
Kimberly-Clark and its
trusted brands are an indispensable part of life for people in more
than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what's important to them.
We use sustainable practices that support a healthy planet, build
stronger communities, and ensure our business thrives for decades
to come. To keep up with the latest news and to learn more about
the company's 147-year history of innovation,
visit kimberly-clark.com or follow us
on Facebook or Twitter.
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SOURCE Kimberly-Clark; JEA