DALLAS, March 9, 2012 /PRNewswire/ -- In an effort to
provide North American families access to diapers during times of
catastrophic disasters, such as the recent tornadoes impacting the
Midwest and Southeast regions of the
United States, the National Diaper Bank Network (NDBN) and
the Huggies brand have pledged to donate one million diapers to
American Red Cross to support them in their disaster relief
efforts.
"We stand ready to lend a hand to the American Red Cross and
those families in their time of need," said Joanne Goldblum, Executive Director of the
National Diaper Bank Network. "Through our partnership with the
Huggies brand and their Every Little Bottom initiative, we are
pledging to help the American Red Cross and families impacted by
either the recent tornadoes or any future natural disasters that
may take place."
In response to the recent tornadoes, the NDBN and the Huggies
brand have pledged to the American Red Cross that up to 1 million
Huggies brand diapers will be available for distribution to North
American families during times of need to ensure they are able to
care for their babies and provide the most basic necessities, such
as diapers.
"We want to ensure moms and dads are able to have access to
clean diapers for their babies," said Aric
Melzl, Director, Huggies Brand. "Clearly our neighbors
impacted by these terrible storms are in desperate need right now
and the Huggies brand is committed to helping these and any other
families out during their time of need."
"Families with small children have a long list of needs in the
wake of disasters, including food, shelter, emotional support and
even diapers," said Charley
Shimanski, Senior Vice President of Disaster Services for
the American Red Cross. "This generous donation from the National
Diaper Bank Network and Huggies will help us provide families with
an essential resource during these difficult times.
The Huggies brand diaper pledge is in addition to the
$1.5 million financial commitment
Kimberly-Clark has made to the American Red Cross Annual Disaster
Giving Program. Together, Kimberly-Clark and the Huggies brand will
monitor ongoing relief efforts through its American Red Cross
partnership and, where possible, continue to assist those families
and communities rebuild in the aftermath of the recent tornado
devastation.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an
indispensable part of life for people in more than 175 countries.
Every day, nearly a quarter of the world's population trust
K-C's brands and the solutions they provide to enhance their
health, hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1
or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the company's 140-year
history of innovation, visit www.kimberly-clark.com.
About the National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a newly formed
national nonprofit organization dedicated to ensuring that every
child in the United States has an
adequate supply of diapers to remain clean, dry and healthy. Its
mission is to raise awareness of diaper need and to build the
capacity of diaper banks throughout the country by creating a
national network of community partners. For more information please
visit www.diaperbanknetwork.org.
SOURCE Kimberly-Clark