Humana-owned Kindred at Home continues
transitioning home health division to new brand
Humana Inc. (NYSE: HUM) has announced the addition of 14 states
to the ongoing initiative to rebrand the home health division of
Kindred at Home (KAH) as CenterWell Home Health. The announcement
of Phase 2 of the initiative brings to 21 the number of states
where KAH home health services have transitioned – or started
transitioning – to CenterWell Home Health.
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Humana Inc. has announced the addition of
14 states to the ongoing initiative to rebrand the home health
division of Kindred at Home (KAH) as CenterWell Home Health. The
announcement of Phase 2 of the initiative brings to 21 the number
of states where KAH home health services have transitioned – or
started transitioning – to CenterWell Home Health. (Graphic:
Business Wire)
The brand transition to CenterWell Home Health represents a
major step in the full integration of Kindred at Home’s home health
operations into Humana. Last August, Humana announced that it had
completed the acquisition of Kindred at Home to reinforce its
commitment to invest in home-based clinical solutions that can
improve patient health outcomes, increase satisfaction for patients
and providers, and create value for health plan partners.
“During the pandemic, the amount of care delivered in the home
surged, further validating to patients and providers alike that
home is an effective site for the care of many conditions. As a
result, we expect increased levels of adoption of care in the home
to continue,” said Andy Agwunobi, M.D., MBA, President of Humana’s
home business. “So the rollout of the CenterWell Home Health brand
comes at a great time. It reinforces our efforts to expand our home
health capabilities to meet the needs of our patients.”
Humana introduced the CenterWell Home Health brand, along with
the first phase of transitioning the home health division of
Kindred at Home, on March 1.
Home health operations in the following states are included in
Phase 2: Colorado, Georgia, Illinois, Iowa, Louisiana, Maine,
Maryland, Michigan, Minnesota, New York, Pennsylvania, Texas,
Virginia and Wisconsin.
Phase 1 included Arizona, Idaho, Nevada, New Mexico, North
Carolina, Oregon and Washington.
The third and final phase of the rebranding initiative is
scheduled for early September, when KAH home health operations in
17 additional states are expected to begin the move to CenterWell
Home Health. When the rebranding is complete, CenterWell Home
Health will support patients from more than 350 locations across 38
states.
“Our patients can rest assured that CenterWell Home Health will
maintain care continuity throughout the brand transition,” said
Susan Benoit, President of CenterWell Home Health. “In fact, both
patients and providers should notice little change in their
experience, with the same care provided by their same trusted
caregivers.”
The rebranded Kindred at Home locations will now display new
interior and exterior signage reflecting the CenterWell Home Health
brand. Employees in these locations will receive new uniforms,
apparel and other branded materials to help bring the brand to
life.
The introduction of CenterWell Home Health is part of a larger
effort to brand all of Humana’s payer-agnostic healthcare service
offerings – open to patients with a variety of health plans, not
just those offered by Humana – under the name CenterWell. In March
of 2021 Humana introduced CenterWell Senior Primary Care, a
fast-growing organization of senior-focused primary care centers
across the U.S. Humana is working to integrate its CenterWell
offerings into a cohesive whole so that all of a patient’s health
needs can be addressed while avoiding gaps in care.
About CenterWell
At CenterWell, part of Humana Inc., we create care experiences
that put patients at the center. The result is healthcare that
provides ease, comprehensiveness and, most of all, a personal
approach. Our primary care, pharmacy, and home health services go
beyond traditional clinical settings and outcomes, working with
patients and their care teams to close gaps and take their whole
health into account. Because when care is made relevant and
accessible, patients can lead healthier and happier lives.
The first services to adopt the CenterWell name were Humana’s
senior-focused primary care centers. CenterWell Senior Primary Care
serves members of many Medicare Advantage plans and is committed to
providing personalized, high-quality primary care combined with an
excellent patient experience.
During 2022, the Home Health division of Humana-owned Kindred at
Home is transitioning to the CenterWell brand – becoming CenterWell
Home Health. Also in 2022, Humana’s pharmacy business will take on
the CenterWell name, becoming CenterWell Pharmacy.
In recent years, Humana has significantly expanded its
healthcare services capabilities to better serve its medical
members and to significantly strengthen its payer-agnostic care
offerings. These services help deliver on the promise of better
quality and health outcomes, lower costs and a simpler, more
personalized experience for the people they touch.
The CenterWell logo features a blossom with three petals
symbolizing physical, emotional and social wellness – important
aspects of whole-person health that CenterWell care services
address.
About Humana
Humana Inc. is committed to helping our millions of medical and
specialty members achieve their best health. Our successful history
in care delivery and health plan administration is helping us
create a new kind of integrated care with the power to improve
health and well-being and lower costs. Our efforts are leading to a
better quality of life for people with Medicare, families,
individuals, military service personnel, and communities at
large.
To accomplish that, we support physicians and other healthcare
professionals as they work to deliver the right care in the right
place for their patients, our members. Our range of clinical
capabilities, resources and tools – such as in-home care,
behavioral health, pharmacy services, data analytics and wellness
solutions – combine to produce a simplified experience that makes
healthcare easier to navigate and more effective.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at
www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases and conference calls
- Calendar of events
- Corporate Governance information
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version on businesswire.com: https://www.businesswire.com/news/home/20220601005365/en/
Mark Mathis Humana Corporate Communications (312) 441-5010
mmathis@humana.com
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