Real Madrid and HP Announce Historic Global Collaboration
February 02 2024 - 5:01AM
Today, Real Madrid Football Club announced a global technology
sponsorship agreement with HP Inc. during a joint signing ceremony
at Ciudad Real Madrid. As part of the multi-year deal, HP will be
the first brand to have its logo appear on the Real Madrid uniform
sleeve in the Club’s 121-year history. The sponsorship spans men’s
and women’s teams as well as youth programs.
In addition, HP will become the club’s newest technology
partner. The collaboration aims to accelerate the digital
transformation of club spaces and elevate the Real Madrid fan
experience as part of the new Santiago Bernabeu complex and beyond,
including in-person experiences, gaming and club operations.
“HP and Real Madrid are two iconic global brands with a shared
passion for delighting fans, enabling exceptional performance and
making a positive impact on communities,” said HP Chief Marketing
and Corporate Affairs Officer Antonio Lucio. “We are honored to
partner with Real Madrid and see many exciting opportunities to
harness the power of HP’s technology and brand to create amazing
new experiences for fans while empowering the communities we
share.”
Representatives from both organizations joined the ceremonial
signing, including Real Madrid President, Florentino Pérez, Real
Madrid First teams coach Carlo Ancelotti, HP’s Lucio, and captains
from the men’s and women’s football teams. Real Madrid players will
sport their new sponsor for the first time during the February 4
match against Atlético de Madrid.
Both brands also share a vision of empowering communities and
advancing dignity and inclusion through sport and technology. HP is
tackling the digital divide through initiatives that accelerate
digital equity for millions of people around the world, while Real
Madrid is committed to creating a more inclusive community of
sport. Through their new sponsorship, the two companies will also
co-create programs that address societal issues, including closing
the digital divide.
About Real MadridReal Madrid C.F. is a sport
entity with 121 years of history. It is the club with the most
European Cups of both football (14) and basketball (11) and was
awarded by FIFA as the Best Club of the twentieth century. Real
Madrid has millions of fans in all corners of the world, with more
than 534 million followers on social media, being the strongest
football brand in the world according to Brand Finance for the
second year in a row and also the highest earning football club in
the world in the 22-23 season (Football Money League by Deloitte) .
More information about Real Madrid C.F. is available at
www.realmadrid.com, the most visited football club website for the
seventh consecutive year.
About HP HP Inc. (NYSE: HPQ) is a global
technology leader and creator of solutions that enable people to
bring their ideas to life and connect to the things that matter
most. Operating in more than 170 countries, HP delivers a wide
range of innovative and sustainable devices, services and
subscriptions for personal computing, printing, 3D printing, hybrid
work, gaming, and more. For more information, please visit:
http://www.hp.com.
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Media ContactsHP Media RelationsMediaRelations@hp.com |
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hp.com/go/newsroom |
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2d6788f2-971e-4651-95d5-50b550dbbfe7https://www.globenewswire.com/NewsRoom/AttachmentNg/6b23313a-5e05-4e6b-9f18-e190bb286130https://www.globenewswire.com/NewsRoom/AttachmentNg/8b05a4a1-0673-4690-9c73-4f7b6a0ab0d5
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