Today, HP Inc. announced the extension of HP Amplify™ — a
first-of-its kind global1 channel program — to its vast ecosystem
of more than 1350 online pure players, omnichannel, and brick and
mortar retail partners. Launched in the fall of 2020 to commercial
partners, the powerful new partner program, built on a single,
integrated structure provides the insights, capabilities and
collaboration tools needed to drive digital transformation and
growth as consumer buying behaviors continue to evolve. HP will
begin to transition retail partners1 to the HP Amplify program
beginning August 2, 2021 and continue through the calendar year.
Built on a simplified and easy-to-navigate structure with two
distinct retail tracks (Synergy and Power including Power CDR
Retail targeted at retail sub-distributors), HP Amplify is designed
from the ground up to turn data analytics into insights that spark
new strategies, steer innovation and reward partners for
performance, collaboration and capabilities while accelerating
digital transformation with insights, building a data driven
culture and augmenting common knowledge with collaboration
tools.
“For the IT industry overall, and the retail channel
specifically, it is clear that business as usual is no longer an
option. HP Amplify not only makes it easier for retail partners to
do business with HP, it provides a clear path, built on a proven
framework, to transform their business for today while enabling
long-term sustained growth in the future,” said Christoph Schell,
Chief Commercial Officer, HP Inc. “Together with our partner
community we are reinventing how consumers experience our products
and services, by investing in our shared capabilities while
developing new areas of strength to remain competitive.”
Rewriting the Rules of RetailSpurred by rising
demand for work, learn and entertain at home products accelerated
by the pandemic, the retail industry has experienced an accelerated
pace of change. According to Gartner, capitalizing on the momentum
of transformational experiences will be critical to building and
maintaining the flexibility that is demanded of doing business
today. For the foreseeable future, changes in consumer behavior
will have a greater impact on value in retail than any other single
factor2.
While in-store traffic decreased, e-commerce sales grew by more
than 27 percent in 20203, and is expected to account for 40 percent
of total sales for consumer-packaged goods by 20254. Trends such as
hybrid work, the emergence of the prosumer and continued e-commerce
growth are making collaborative partnerships in the retail industry
more essential than ever. With the introduction of HP Amplify, HP
is empowering retailers to capitalize on these shifts, arming
partners to deliver superior customer experiences and drive future
growth.
“Customers are requesting a closer and more personalized
relationship with brands,” said Quentin Duminy, Global Buyer at
Group Auchan, a leading retailer based in France. “We will increase
our common knowledge of the consumption patterns using data
analytics in order to redesign the customer journey, improving
experiences online and in-store through HP’s Amplify for Retail
program.”
Performance, Capabilities & Collaboration5
HP Amplify offers a common platform designed to enable progressive
go-to-market strategies focused on three core pillars: performance,
capabilities, and collaboration.
PerformanceBuilding on the success of the HP Amplify framework
while addressing unique needs of retailers, the new program rewards
partners for a variety of performance indicators tied to portfolio
sell through and revenue. A structured compensation framework,
sales boosters, and other tools help retail partners to assess
performance and actions providing clear indicators of success.
CapabilitiesBeyond sales revenue alone, HP Amplify measures
rewards based on new capabilities such as driving data insights,
service models, consistent online and in-store experiences.
Strengthening and developing of new capabilities are supported by
online digital assessments and recommendations based on core
capabilities, consumer trends, benchmarking, and best practices. HP
Amplify rewards partners who invest in the capabilities to compete
– and win – in a world dominated by e-commerce and digital-led
customer journeys.
CollaborationTransformational change requires collaborative
partnerships. Companies that regularly collaborate with suppliers
can demonstrate higher growth, lower operating costs, and greater
profitability than their industry peers6. Partners that report data
will be able to anticipate and enable more positive customer
outcomes, ultimately driving sales conversions and maximizing
average baskets. HP will collaborate closely with partners to
optimize sales through store level assortment tools and cross
category recommendations to unlock opportunity diversification.
For additional details on HP Amplify including the partner FAQ,
visit the HP Press Center.
A Path to a More Sustainable FutureThe HP
Amplify partner program also provides partners with an optional
path to a more sustainable future. Launched earlier this year to
commercial partners, HP Amplify™ Impact is an industry-first
partner assessment, resource and training program aimed at driving
meaningful change across HP’s three Sustainable Impact pillars –
Planet, with an emphasis on climate action; People, with an
emphasis on human rights and social justice; and Community, with an
emphasis on digital equity.
The HP Amplify Impact program helps to empower partners to set
bold, long-term objectives to drive positive impact. Partners that
pledge to join the HP Amplify Impact program will work with HP to
assess their own practices while tapping into the company’s
extensive investments and initiatives.
Recognized as one of the world’s most sustainable
companies, HP has enrolled more than 1,000 partners worldwide in
the HP Amplify Impact program, representing a major step forward in
the company’s ambitious goal to become the most sustainable and
just technology company by 2030.
About HP Inc.HP Inc. (NYSE: HPQ) creates
technology that makes life better for everyone, everywhere. Through
our product and service portfolio of personal systems, printers,
and 3D printing solutions, we engineer experiences that amaze. More
information about HP Inc. is available at www.hp.com.
Resources:1 Global program, with the exception
of Greater China. Program migration begins August 2 ending with
introduction of performance changes after the 2021 holiday season.2
Retail Dive, February 24, 20213 Oberlo Statistics, Global ecommerce
Growth Rates4 Edge by Ascential, Retail 5.0 whitepaper5 Partners
who choose not to invest in pillars are not excluded; they can
continue to source products through distribution.6 McKinsey Taking
Supplier Collaboration to the Next Level, July 2020
Chantelle
Andersonchantelle.anderson@hp.comwww.hp.com/go/newsroom |
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