COBRA Golf Partners With HP & Parmatech to Introduce the First of Its Kind, Limited Edition 3D Printed Commercial Putter Usin...
November 17 2020 - 11:16AM
COBRA Golf®, a leader in golf club innovation, announced today the
first of its revolutionary products featuring 3D Printing
technology.
The KING Supersport-35 putter,
developed over the past two years in collaboration with COBRA
engineers and the teams at HP and Parmatech, features a
fully 3D printed metal body with an intricate
lattice structure to optimize weight distribution
and deliver the highest-possible MOI in a blade shape. In addition
to the 3D printed design, the KING Supersport-35 Putter features a
face insert designed in partnership with SIK Golf,
which utilizes their patented Descending Loft Technology (DLT) to
create the most consistent and accurate roll on every
putt.
Reinvention plays a crucial part in innovation
and COBRA’s LE 3D-printed Supersport-35 Putter represents a
revolutionary advancement in the way golf clubs are designed and
manufactured. Born out of a forward-thinking philosophy, COBRA
selected HP as its partner to pioneer 3D printing in golf due to
the advantages that their Metal Jet Technology presented over
traditional manufacturing and other 3D printing methods. With its
quicker processing time, and greater design adaptability, our
engineers were able to design, prototype, and test multiple
iterations and bring the product to market much faster than
traditional manufacturing methods. COBRA and HP began working
together in early 2019 and, by early 2020, the team had created
thirty-five different design iterations over the course of eight
months, showcasing the design freedom and speed of product
innovation available by utilizing HP Metal Jet. In addition to this
launch, the brands are working together on a strategic, multi-year
product roadmap, that leverages the design and manufacturing
benefits of HP’s additive technologies to deliver future golf
equipment that raises performance and golfer satisfaction to new
levels. This is just the first foray into what promises to be a
significant element in future COBRA golf clubs. COBRA has plans to
launch two additional products in 2021 that feature 3D printed
technology.
“At COBRA Golf we strive to deliver
high-performance products that help golfers of all levels play
their best and enjoy the game,” said Jose Miraflor, Vice
President of Marketing, COBRA Golf. “To do that, it’s
critical to use the most effective manufacturing processes to
design, develop, and achieve optimal results, and we’ve certainly
done that with this new putter. To continue innovating and
transforming the way equipment is manufactured, we worked with HP
and Parmatech to take advantage of the benefits of Metal Jet
technology. During the development of the KING Supersport-35
Putter, we saw immediate benefits from this process, including
design freedom, rapid design iteration, and high-quality parts that
meet our economic demands. 3D printing is accelerating design
innovation, and this breakthrough putter will help usher in a new
era for the sporting equipment industry at large.”
“The power of personalization enabled by 3D
printing delivers completely reimagined consumer products and
experiences,” said Uday Yadati, global head of HP Metal
Jet, HP Inc. “This first of its kind putter is a shining
example of the disruptive design and production capabilities of HP
Metal Jet 3D printing technology. COBRA’s commitment to innovation
and competitive excellence combined with the technical expertise
and leadership from Parmatech has led to a breakthrough design win
for golf fans around the world.”
COBRA’s Supersport putter, which comes in an
oversized blade shape, features
SIK
Golf’s Patented
Descending Loft technology reengineered into an
aluminum face insert. This insert design strategically saves weight
from the front of the putter to be repositioned heel-toe and tunes
the feel to a slightly softer feel than a traditional all-steel SIK
putter face. Their signature face design utilizes four descending
lofts (4°, 3°, 2°, 1°) to ensure the most consistent launch
conditions for every putting stroke. The exciting
partnership, born out of work with SIK Golf partner and COBRA
ambassador, Bryson DeChambeau, yields flatsticks that not only
provide superior stability and consistency due to 3D printing
technology but also significantly improved consistency and roll
performance.
"I've had a lot of success over the years with
my SIK putter and was really excited to work with COBRA to develop
a new way to manufacture equipment and bring this new putter to
market,” said DeChambeau. “HP's Metal Jet
technology is an incredibly advanced production method and
very exacting, which is pretty critical in golf equipment. I think
golfers of all levels will benefit from the combination of COBRA’s
high MOI design and SIK's Descending Loft technology."
HP Metal Jet 3D printing delivers superior part
quality and requires minimal post-process finishing. The entire
putter body is printed using 316 stainless steel, and then sintered
at a high temperature to bind the metal and form the final head
part. Due to the advanced capabilities of Metal Jet printing,
engineers were able to print an intricate lattice structure within
the body – a manufacturing feat that wouldn’t be possible using
traditional casting or forging methods. The lattice fine tunes feel
and optimizes the distribution of weight within the putter head to
create the highest MOI without the need for additional fixed
weights. During the final step of the manufacturing process, the
surfaces of the putter are precision milled using a Computer
Numeric Controlled (CNC) machine to ensure precise shaping and
detail while adding the finishing touches to the cosmetic. The
Supersport features a high MOI heel-toe weighted design for maximum
stability, and a plumber neck hosel with a 35-degree toe hang
suitable for slight arc putting strokes.
“HP’s 3D printing technology allows us to
utilize a complex lattice structure to remove weight from the
center of the putterhead and push significant amounts of weight to
the perimeter,” said Miraflor. “The result is superior MOI levels
and massively increased stability and forgiveness. So not only is
the 3D production method more consistent but it also allows us to
design products in a new and superior way.”
The final product is a celebration of a major
revolution in golf club manufacturing in the form of a
high-performance putter that will appeal to golf purists seeking a
clean look and feel but is packed with advanced technology to
improve the quality of a golfer’s short game.
The KING Supersport-35
($399) will be offered in very limited quantities
online at cobragolf.com only starting Nov. 20,
2020. It is available in 34”, RH only, and comes standard
with lightweight polyurethane Lamkin Sinkfit Smart Grip for
outstanding feel & enhanced weight savings. The grip comes
standard with COBRA CONNECT™ Powered by
Arccos, the award-winning smart golf system that helps
players make smarter, data-driven decisions. Electronically enabled
sensors are embedded into the grip, automatically recording
detailed putting data so golfers can track their improvement after
each round.
For more information on the KING Supersport-35
putter visit, www.cobragolf.com.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/86d1bafa-c317-49d9-9372-424f6625adb7
https://www.globenewswire.com/NewsRoom/AttachmentNg/c41665c8-9415-48cd-b672-28352c58245b
Media Contacts: Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434
Michele Guthrie, HP, michele.b.guthrie@hp.com
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