Feel the Frost™ With a Completely New and Powerful Frosted Mint
November 09 2010 - 9:05AM
Business Wire
The Hershey Company invites consumers to embark on a new
powerfully cool taste experience with the launch of Ice Breakers
Frost™ sugar-free mints. The only mint coated with an intense
combination of xylitol, cooling and flavor crystals, new Ice
Breakers Frost mints deliver a surprisingly powerful and enjoyable
experience. Ice Breakers Frost mints are now available at retail in
two intensely cool flavors – Wintercool™ and peppermint.
“Ice Breakers Frost mints are designed for those who are looking
for a strong mint, but don’t want to sacrifice taste. The mints
feature the same great flavor of our core Ice Breakers mints, which
is then frosted with a combination of xylitol, cooling and flavor
crystals for a uniquely powerful taste and texture,” said Anna
Lingeris, spokeswoman for Ice Breakers Frost mints and The Hershey
Company. “The result is a satisfying and powerfully cool taste
experience.”
New sugar-free Ice Breakers Frost mints expands on the popular
Ice Breakers mints line, first introduced in 1999 and currently
available in coolmint, wintergreen, spearmint and cinnamon flavors.
Ice Breakers Frost mints are now available in 1.2 oz. containers at
participating mass, grocery, drug and specialty retailers. For more
information on Ice Breakers Frost mints, visit
www.ice-breakers.com.
About The Hershey
Company
The Hershey Company (NYSE: HSY) is the largest producer of
quality chocolate in North America and a global leader in chocolate
and sugar confectionery. Headquartered in Hershey, Pa., The Hershey
Company has operations throughout the world and more than 12,000
employees. With revenues of more than $5 billion, Hershey offers
such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit
Kat, Twizzlers and Ice Breakers as well as the smooth, creamy
indulgence of Hershey’s Bliss chocolates. Hershey is a leader in
the fast-growing dark and premium chocolate segment, with such
brands as Hershey’s Special Dark and Hershey’s Extra Dark. In
addition, Artisan Confections Company, a wholly owned subsidiary of
The Hershey Company, markets such premium chocolate offerings as
Scharffen Berger and Dagoba. For more than 100 years, The Hershey
Company has been a leader in making a positive difference in the
communities where we live, work and do business. The Milton Hershey
School, established by the company’s founder in 1909, provides a
nurturing environment, quality education, housing, and medical care
at no cost to children in social and financial need. The School is
administered by the Hershey Trust Company, Hershey’s largest
shareholder, making the students of Milton Hershey School direct
beneficiaries of Hershey’s success. Please visit us at
www.hersheys.com.
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