Harris Corporation and CBS Sports to Broadcast 2009 NCAA(R) Division I Men's Basketball Final Four(R) and Championship Game in H
April 03 2009 - 12:17PM
PR Newswire (US)
DETROIT, April 3 /PRNewswire-FirstCall/ -- Harris Corporation
(NYSE:HRS), an international communications and information
technology company, and CBS Sports have teamed to deliver the 2009
NCAA Men's Final Four in high-definition television (HDTV). CBS
Sports will provide HD coverage of the national semifinal games
this Saturday and the national championship game on Monday night
from Ford Field in Detroit. This is the fourth year that Harris has
sponsored CBS Sports' exclusive network HDTV broadcast of the NCAA
Division I Men's Basketball Championship, which began March 19 and
concludes April 6. As well as sponsoring all CBS Sports' HD
telecasts of games during this year's NCAA basketball season,
Harris has long been a key supplier of HD-enabling broadcast
technology to the CBS Television Network. During this year's
tournament, the Harris(R) NetVX(TM) video networking system is
being used for signal backhaul from all the NCAA venues to the CBS
Television Network in New York, and also for satellite distribution
of the network programming to CBS affiliates nationwide. The Harris
NetPlus(TM) 300 HD integrated receiver/decoder is used at each leg
of the path to decode signals. Harris digital television
transmitters and NetVX encoders deliver the final programming to
many of the homes viewing CBS' HD coverage of the event. In
addition to broadcasting all 63 games, from the first-round to the
championship game, of the 2009 tournament in high definition, CBS
Sports has been providing live coverage of this year's event to
viewers across multiple platforms. For the first time, NCAA March
Madness(R) On Demand (MMOD), CBS Sports' free broadband service,
has been streaming every tournament game in what CBS Sports is
calling high-definition-quality video. In addition to network and
cable television and broadband, CBS also is making live streams of
the NCAA tournament available on some mobile devices. "We are
especially pleased to once again have Harris Corporation as our
NCAA tournament HDTV broadcast sponsor, as we reaffirm CBS Sports'
leadership in HD sports broadcasting by making this year's NCAA
Division I Men's Basketball Championship a true multiplatform
experience for the viewers," said Martin D. Franks, executive vice
president, Planning, Policy and Government Relations, CBS
Corporation. "We are proud that CBS Sports is once again relying on
Harris to support what is one of the most technically challenging
sports broadcasting events of the year," said Howard L. Lance,
chairman, president, and chief executive officer of Harris
Corporation. "The multiplatform aspect of this year's event enables
CBS to reach their viewers in new and innovative ways, and Harris
is dedicated to supporting broadcasters as they explore and
implement these emerging broadcast business models." About CBS CBS
Television is comprised of the CBS Television Network -- with more
than 200 owned and affiliated stations reaching virtually every
television home in the United States; the Network's programming
arms CBS Entertainment, CBS News and CBS Sports; and CBS
Enterprises, a global leader in distribution. About Harris
Corporation Harris is an international communications and
information technology company serving government and commercial
markets in more than 150 countries. Headquartered in Melbourne,
Florida, the company has annual revenue of $5.4 billion and 16,000
employees -- including nearly 7,000 engineers and scientists.
Harris is dedicated to developing best-in-class assured
communications(R) products, systems, and services. Additional
information about Harris Corporation is available at
http://www.harris.com/. NCAA, Final Four and March Madness are
trademarks either owned or licensed by the National Collegiate
Athletic Association. DATASOURCE: Harris Corporation CONTACT: David
Cohen, Director, Marketing Communications, Harris Broadcast
Communications, , +1-610-327-6483; Brian Galante, Pipeline
Communications, +1-570-425-2315, Web Site: http://www.harris.com/
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