Harris Corporation Introduces Punctuate(TM) Business Management Solution to Drive Profitable Digital Signage Networks
February 25 2009 - 1:00PM
PR Newswire (US)
LAS VEGAS, Feb. 25 /PRNewswire-FirstCall/ -- (Digital Signage Expo,
Booth #1810) -- Attendees at this year's Digital Signage Expo saw
the unveiling of Harris(R) Punctuate(TM), an advanced software
solution that manages the scheduling and placement of advertising
and promotional content -- the key enabler of new revenue streams
that many digital signage operators seek. Punctuate(TM) is the
first business management solution to provide total inventory
control across single networks, multiple networks and for each
individual sign, allowing operators to create profitable, scalable
digital signage networks. Developed by Harris Corporation
(NYSE:HRS), an international communications and information
technology company, Punctuate(TM) is a suite of flexible, Web-based
tools that enable automatic targeting of precise messages to
specific signs across a multipoint out-of-home network. Unlike
other business management solutions that are only able to run a
loop of continuous content across a single network, Punctuate(TM)
can tag signs with attributes and point a message directly to a
group of displays based on similar attributes across the network.
"Digital signage networks give advertisers out-of-home options to
reach consumers on the move, using creative tools and delivery
methods to capture the attention of their target audience," said
Harris Morris, vice president and general manager, Media and
Workflow, Harris Broadcast Communications. "Our Punctuate
technology lets operators easily, yet precisely schedule and manage
their content, rather than repeating the same content loops across
the entire network. This enables them to reach the right audience
at the right time and maximize the value of their advertising and
promotions." Unique in the market, Punctuate(TM) brings together
two significant functions: automatic content placement and accurate
business management. Intelligent, automatic content placement
allows network operators to capture the attention of a specific
audience by scheduling content based on display attributes that
finely target the appropriate consumers. Operators can create
networks within networks and place video and data content based on
the location of the sign, business service offered, time of day,
audience demographic, and other user-defined attributes.
Punctuate(TM) provides accurate business management through a
number of empowering tools including inventory control, invoicing,
user-defined rate cards for automatic ad pricing, campaign
management, content approval, and cross-network media buys for
national advertising campaigns. Punctuate(TM) joins the successful
Harris Digital Signage(TM) solution set and network services to
deliver the industry's most comprehensive offering for signage
operators who want to enhance revenue and build their brand with
high-quality video networks. Leveraging its expertise in developing
traffic and billing solutions for the broadcast industry, Harris
created a system capable of tracking and reporting inventory and
advertising revenue, as well as storing, scheduling and rotating
content. Punctuate(TM) is available with a variety of hosting
options and seamlessly integrates with Harris(R) InfoCaster(TM)
playout systems for a complete digital signage solution. Harris
Broadcast Communications offers products, systems and services that
provide interoperable workflow solutions for broadcast, cable,
satellite and out-of-home networks. The Harris ONE(TM) solution
brings together highly integrated and cost-effective products that
enable advanced media workflows for emerging content delivery
business models. About Harris Corporation Harris is an
international communications and information technology company
serving government and commercial markets in more than 150
countries. Headquartered in Melbourne, Florida, the company has
annual revenue of $5.4 billion and 16,000 employees -- including
nearly 7,000 engineers and scientists. Harris is dedicated to
developing best-in-class assured communications(R) products,
systems, and services. Additional information about Harris
Corporation is available at http://www.harris.com/. DATASOURCE:
Harris Corporation CONTACT: David Cohen, Director, Marketing
Communications, Harris Broadcast Communications, +1-610-327-6483, ;
Brian Galante, Pipeline Communications, +1-570-425-2315, Web Site:
http://www.harris.com/
Copyright
Harris (NYSE:HRS)
Historical Stock Chart
From May 2024 to Jun 2024
Harris (NYSE:HRS)
Historical Stock Chart
From Jun 2023 to Jun 2024