HanesBrands Names Richard Mcleod Vice President, Chief Marketing Officer of Global Champion®
December 01 2023 - 8:30AM
Business Wire
HanesBrands (NYSE: HBI), a global leader in iconic apparel
brands, today announced that Richard Mcleod has been named vice
president, chief marketing officer of global Champion. Mcleod will
be responsible for driving Champion’s global brand strategy and
omni-channel brand positioning.
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HanesBrands (NYSE: HBI), a global leader
in iconic apparel brands, today announced that Richard Mcleod has
been named vice president, chief marketing officer of global
Champion. Mcleod will be responsible for driving Champion’s global
brand strategy and omni-channel brand positioning. (Photo: Business
Wire)
“The next chapter of Champion’s story is at the forefront of our
global growth strategy,” said Vanessa LeFebvre, President of Global
Activewear. “We are excited to tap into Richard’s extensive
experience in global brand management, knowledgeable insights
around our core consumers, and dynamic leadership style. Adding
Richard to the team will strengthen our connectivity to global
consumers by building a community-led, digital-first brand focused
on culture.”
Mcleod joins Champion from Canada Goose where he was the senior
vice president of the brand and responsible for brand evolution,
growth, and performance. Prior to Canada Goose, Mcleod was the vice
president and general manager of Foot Locker Canada where he
developed and executed strategic initiatives that delivered growth
while inspiring and empowering youth culture. Before being promoted
to VP/GM, he was the vice president of North America marketing for
Foot Locker Inc. and vice president of U.S. marketing for
Footaction.
Mcleod has also held senior leadership roles focused on
marketing and growth at Hennessy as well as Bacardi USA where he
led successful collaborations and transformational campaigns for
well-known wine & spirit brands like Grey Goose, Bombay
Sapphire and D’usse Cognac.
“Champion is a lifestyle brand born from sport, so as a former
college athlete, it’s that meaningful heritage that motivates me to
elevate the iconic brand by maximizing untapped global potential,”
said Mcleod. “I’m incredibly inspired by the evolution of Champion
through the “Champion What Moves You” campaign, which is generating
meaningful impact with consumers and communities around the world.
The campaign is already an incredible start to the next phase of
the brand’s storied heritage, and I’m thrilled to be a part of
it.”
About HanesBrands
HanesBrands (NYSE: HBI) makes everyday apparel that is known and
loved by consumers around the world for comfort, quality and value.
Among the company’s iconic brands are Hanes, the leading basic
apparel brand in the United States; Champion, an innovator at the
intersection of lifestyle and athletic apparel; and Bonds, which is
setting new standards for design and sustainability. HBI employs
51,000 associates in 32 countries and has built a strong reputation
for workplace quality and ethical business practices. The company,
a longtime leader in sustainability, has set aggressive 2030 goals
to improve the lives of people, protect the planet and produce
sustainable products. HBI is building on its unmatched strengths to
unlock its #FullPotential and deliver long-term growth that
benefits all of its stakeholders.
About Champion®
Athleticwear
Since 1919, Champion has offered a full line of innovative
athletic apparel for men and women, including activewear, sweats,
tees, sports bras, team uniforms, footwear and accessories. Today,
as a lifestyle brand born from sport, Champion uses innovative
design and state-of-the-art product testing to ensure uncompromised
quality and innovative apparel for consumers. Beyond its products,
the brand’s mission is to provide every Champion a canvas to live
their true purpose; rooted in the belief that Champions are defined
not by what they make, but by what they do with it. Champion wants
to inspire others to not just win, but to Champion a better
tomorrow, and is dedicated to supporting creators by giving them a
platform to tell their stories, support their values, and
communities.
Champion apparel can be purchased at department stores, sporting
goods, specialty retailers, and at Champion.com. For more
information, visit us at Facebook.com/Champion, follow us on
Twitter @Championusa or on Instagram @Champion. Champion is a brand
of HanesBrands (NYSE:HBI).
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