Hanes’ Model Citizen Rethinks Who is a Male Underwear Model, Celebrating Legit Guys on a Mission to Make the World a More C...
January 07 2020 - 11:00AM
Business Wire
Embracing Diversity and Individual
Achievement
Today, Hanes launches “Model Citizen,” a campaign that
challenges the men’s underwear status quo by showing real guys,
with real bodies, and pushes back on the flashy “flexes” that flood
the Instagram feeds of young people today. Rather than highlighting
guys who have washboard abs or flashy material markers of success,
the Hanes Model Citizens are men who have carved their own paths,
built careers rooted in entrepreneurship and are driven by a desire
to make a positive impact in their industries and communities.
Hanes’ Model Citizens hail from across the country:
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200107005823/en/
Chaz Langley (Photo: Business Wire)
- New York transplant Chaz originally
moved from Nashville to pursue music, but has since expanded his
career to acting and photography – all while raising his son as a
single father.
- Austin bootmaker Josh, or the “The
Mayor of East Austin,” was one of the first entrepreneurs to
relocate to East Austin, where he built a company from the ground
up while raising his family.
- Denver brewer Jan started his career
working the bar at Our Mutual Friend Brewing Company (and
volunteering in the brewery any chance he could); seven years
later, he’s head brewer and instrumental to making the bar an
integral part of Denver’s community.
- Analog photographer Gabe focuses his
work on black and white urban sprawl photography in New York city,
highlighting overlooked and underrepresented people, their
resilience, and how they live.
- Muralist Akbar splits his time between
Los Angeles and New York, inspiring rundown neighborhoods with his
artwork, and mentoring at-risk youth.
- Denver coffee shop owner Koan started
out roasting beans in his garage, and has developed Huckleberry
Roasters into a top coffee destination – while working with local
farms and coffee co-ops.
- Austin restaurateur Eric started as an
unhappy litigator, bought a food truck, opened a restaurant (The
Peached Tortilla) and oversees a mentorship program for novice food
truck owners in Austin – and makes food donations from his
restaurant to local schools.
“We are thrilled to take the opportunity to push the meaning of
‘model’,” said Sidney Falken, chief branding officer, HanesBrands.
“With the Model Citizen program, we are highlighting men who are
chasing their dreams and living their lives on their own terms –
not spending every day at the gym building the perfect body.”
The Model Citizens were photographed in Denver, Austin and New
York over the summer of 2019, the program will live through
mid-2020. All of the products featured are available on Hanes.com,
and the program has a landing pages at www.hanesmodelcitizens.com
with more detail on each of the participants.
While Hanes longstanding mission has been to Make the World a
More Comfortable Place, the Model Citizen campaign showcases how
young men across the country are sharing in this mission with us.
By following your passion, focusing on what truly matters and
living with the intent to raise up the people and community around
you, everyone can become a Model Citizen – which is so much more
than just an underwear model.
Hanes
Hanes, America's No. 1 apparel brand owned by HanesBrands
(NYSE:HBI), is a leading brand of intimate apparel, underwear,
sleepwear, socks and casual apparel. Hanes products can be
found at leading retailers nationwide and online direct to
consumers at www.Hanes.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200107005823/en/
Jamie Wallis, Hanes336-519-4758jamie.wallis@hanes.com
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