Introducing the GUESS Originals Fall 2020 Collection Modern Take on Vintage Guess
July 28 2020 - 11:00AM
Business Wire
The Fall 2020 GUESS Originals collection re-envisions styles
through GUESS vintage graphics designed in the ‘90s. Complementing
the retro motif, campaign images were shot using film and Polaroids
and featured props from the iconic decade at a Palm Springs
inspired bungalow. The photoshoot, directed by Nicolai Marciano,
Director of Brand Partnerships and shot by photographer, Sam
Dameshek, highlights vibes nostalgic of the end of summer
accompanied by colors and hues that tie-in the transitional season.
The campaign features models Victoria Britt, Douda Ka and Mia
Hewitt.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200728005066/en/
Introducing the GUESS Originals Fall 2020
Collection Modern Take on Vintage Guess (Photo: Business Wire)
The GUESS Originals capsule blurs the lines of modern and
vintage, featuring 24 men’s pieces and 10 women’s pieces. Striped
tees are stand out styles with vertical and horizontal options
featuring a variety of colorways. The other staples in the fall
drop are an assortment of logo tees ranging in colors from green,
salmon, tan, purple, black and white. For those who prefer the long
sleeve look, there are a few options that mimic the design of short
sleeve styles.
Rounding out the men’s options are black and grey logo hoodies,
coaches jackets, track jackets and nylon shorts that pair with the
coaches jacket. Lastly, it wouldn’t be GUESS without a standout
denim piece. For the Fall ’20 Collection, there is a matching black
denim jacket featuring the iconic triangle logo combined with other
branding from the archives. The pant is a Denim Cargo with a
drawcord closure at the cuff.
The women’s color palette blends together mixtures of softer
hues and more neutral tones. The 10-piece collection spotlights
striped cropped tees, tanks, polos, and body suits. The YC
collection also has a standout tracksuit in a mint and rose
colorway.
Pricing for the collection ranges from $39 tees to the $128
track and denim jackets. The GUESS Originals Capsule
Collection will be available on 8.11 at GUESS stores and
guess.com.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess?
products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of May
2, 2020, the Company directly operated 1,141 retail stores in the
Americas, Europe and Asia. The Company’s partners and distributors
operated 540 additional retail stores worldwide. As of May 2, 2020,
the Company and its partners and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200728005066/en/
Kaitlyn Quail GUESS?, Inc. 212.852.0568 kquail@guess.com
Guess (NYSE:GES)
Historical Stock Chart
From Mar 2024 to Apr 2024
Guess (NYSE:GES)
Historical Stock Chart
From Apr 2023 to Apr 2024