CHICAGO, Feb. 1, 2012 /PRNewswire/ -- Looking for a little
amore this Valentine's Day? If so,
General Growth Properties (NYSE: GGP) challenges shoppers to power
up their mobile devices to search for the love at a GGP mall.
Beginning February 1, customers can
enter the Where Is the Love? sweepstakes by finding and scanning
love-themed QR codes hidden throughout participating GGP malls.
For two weeks through February 14,
hearts, cupids and red lips embedded with QR codes will adorn
different areas of the mall. Each day during the promotion,
when a shopper locates and scans one of the QR codes, they are
instantly entered for a chance to win one of 30 $10 Shop Etc. Mall Gift Cards that will be
awarded every day.
The Where Is the Love? sweepstakes grand prize is a seven-day,
six-night vacation for two to Kauai,
Hawaii. This romantic dream vacation takes the winners to
the new Kauai Marriott Resort on Kalapaki Beach to experience the
island's natural beauty and carefree ambiance. The trip includes
round trip airfare for two, hotel accommodations and airport
transfers.
"Smartphones now play such a central part of our everyday lives,
so we try to create fun and engaging promotions to keep our guests
entertained while shopping at our malls," said Keith Maladra, VP Digital Marketing,
GGP. "This likely is the largest mall-based QR code promotion
to date and just one example of how we'll continue to use
integrated mobile media at GGP."
Where Is the Love? gives shoppers multiple chances to be entered
into the grand prize sweepstakes. The first scan awards one
sweepstakes entry; locating the second scan awards five additional
sweepstakes entries; and finding the third scan awards an
additional 10 sweepstakes entries.
Participants must be at least 13 years old to enter. Visit
GGP.com/Mall News & Events for a list of participating malls,
other entry requirements and official rules. Where Is the Love? is
a national sweepstakes sponsored by General Growth Properties,
Inc.
GGP is the second largest shopping center owner in the United
States. GGP has ownership and management of a 136 regional and
super regional shopping mall portfolio in 41 states. The company
portfolio totals approximately 140 million square feet of
space. A publicly-traded real estate investment trust (REIT),
GGP is listed on the New York Stock Exchange under the symbol
GGP.
CONTACT
Lesley Cheers
312.960.2646
Lesley.cheers@ggp.com
SOURCE General Growth Properties