General Mills Takes College Football Pregame Celebrations to the Next Level This Season With College Campus Tailgate Nation Experiences
October 06 2021 - 10:00AM
Business Wire
Tiny house activations filled with good food,
fun and prizes pop-up at four college football match-ups this
fall.
It’s college football season and all college football fans know
the best part of the game is the tailgate – and the best part of
the tailgate is the food! General Mills’ Tailgate Nation is here
for the fans, bringing a pop-up tiny house experience, delicious
food, interactive games, team-inspired décor and stellar prizes to
four epic college football match-ups this fall. Each tiny house
experience will be tailored to the home team at each location and
feature custom recipes that are sure to win over every fan!
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General Mills’ Tailgate Nation is here
for all the fans, bringing recipes and entertaining ideas to
wearetailgatenation.com that are perfect for the tailgater or
homegater. (Photo: Business Wire)
Tailgate Nation will be serving up tasty General Mills recipes
at pop-up tailgate events at the following games this fall:
- October 16 at University of Iowa, Iowa City, Iowa
(Purdue vs. Iowa)
- October 23 at University of Alabama, Tuscaloosa, Alabama
(Tennessee vs. Alabama)
- November 13 at Penn State, State College, Pennsylvania
(Michigan vs. Penn)
- November 20 at Ohio State University, Columbus, Ohio
(Michigan State vs. Ohio)
Additional Tailgate Nation recipes are available on
wearetailgatenation.com such as:
- Game Day Muddy Buddies
- Betty Crocker™ Cookie Cups
- Frosted Fudge Brownie Footballs
- Bring-the-Heat Buffalo Chicken
“General Mills is excited to bring all the flavors and
excitement of a premium tailgating celebration with our Tailgate
Nation ‘tiny house’ as the centerpiece of the experience at these
schools,” says Stephanie Steidl, Commerce Manager, Big G Cereal and
Dairy at General Mills. “Whether you are tailgating stadium-side or
celebrating in the comfort of your own home, this season General
Mills’ recipes from Chex, Betty Crocker, Totino’s, Old El Paso,
Nature Valley, and more on wearetailgatenation.com take the
experience to the next level and make every gathering a
celebration.”
The Pregame is the Best Part of the Game:
Attendees visiting the stadium-side tiny house experience can
participate in “2 Minute Drill" contests twice an hour during the
pregame tailgate where they’re challenged to a series of crazy
contests and games for a chance to receive a $50 Fanatics gift
card. 2 Minute Drill Challenges include Totino’s Tower, Chex Mix
Cornhole, Old El Paso Taco Time Trial, Betty Crocker Brownie
Decoration and more!
Tailgaters across four states can see who’s really “got game,”
as Tailgate Nation ambassadors comb the crowds at each in-person
event in search of the ultimate tailgate set-up. Winners will have
a chance to receive an amazing Tailgate Nation/General Mills prize
pack including a custom Tailgate Nation cooler, team jersey, $100
Fanatics gift card, General Mills product and other amazing
swag.
In addition, attendees at the games who post on the Tailgate
Nation social channels (Instagram: @wearetailgatenation and
Twitter: @wearetailgatenation) could receive FREE premium tailgate
snacks delivered by a remote control tailgate cooler right to their
tailgate set-up! **Not available at the Oct. 16, University of Iowa
game.
Football fans celebrating at home can find recipes and
entertaining ideas for their next level homegating celebrations at
wearetailgatenation.com. Check out easy and delicious recipes that
are sure to win the day, including: Game Day Muddy Buddies, Betty
Crocker™ Cookie Cups, Frosted Fudge Brownie Footballs,
Bring-the-Heat Buffalo Chicken Mini Dip Bowls and Game Day Chex
Mix. Fans who buy four or more participating General Mills products
before 12/11/21 can text “TAILGATE” to 22639 and share a photo of
their receipt to receive a $50 off code for fan gear at the
ultimate sports apparel store, Fanatics.com.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
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Media: General Mills Corporate Communications
763-764-6364 Media.line@genmills.com
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