Old El Paso™ Brings the Intensity of TAKIS FUEGO® to Taco Night With New Hot Chili Pepper and Lime-Flavored Taco Shells. Available Only at Walmart.
October 04 2021 - 7:30AM
Business Wire
New Stand 'N Stuff Shells Add a Twist to Modern
Mexican Fare at Home with New Flavor Innovation
Old El Paso™ is taking the flavor intensity up a notch this fall
with its new Takis Fuego® inspired Hot Chili Pepper and
Lime-Flavored Stand 'N Stuff Taco Shells. Available now exclusively
at Walmart stores nationwide and on walmart.com through early 2022,
the new shells combine the spicy Takis® flavor with the quality of
Old El Paso™ to add extra zest to any at-home Mexican meal. Old El
Paso™ and Takis worked with Walmart to deliver a product that not
only meets consumer demands, but also introduces an exciting new
offering in the TexMex space.
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Takis Fuego® inspired Hot Chili Pepper
and Lime-Flavored Stand 'N Stuff Taco Shells (Photo: Business
Wire)
The taco shells are inspired by the distinctive taste of Takis
Fuego® hot chili pepper and lime flavors with the convenient flat
bottom of Old El Paso™ Stand ‘N Stuff Shells to keep the taco
standing on the plate, making it easy to eat. With endless options
ranging from traditional taco fillings to customizable taco
creations, consumers can easily create Mexican style entrees in
minutes.
“The Takis Fuego® and Old El Paso™ collaboration is focused on
bold flavors and fun,” said Ryan Harrington, Vice President,
Walmart, General Mills. “We’re introducing the newest breakthrough
innovation that consumers have been searching for, meeting their
needs for a spicy taco shell with unique flavor.”
The Takis Fuego®-inspired shells are now available at Walmart
stores nationwide and on Walmart.com. The product is available in
sets of 10 (5.4 oz) for a family-sized taco celebration. Taco
enthusiasts can use the spicy shell to complement a wide array of
taco recipes, adding just the right amount of flavor to further
customize their favorite taco creations.
“Our partnership with Walmart will bring fans a new way to enjoy
the bold flavor and satisfying crunch of Takis Fuego® with Old El
Paso™ Taco Shells,” said Sandra Peregrina, Marketing Director of
Salty Snacks for Barcel USA. “The Old El Paso™ Takis Fuego® Hot
Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells are not
only inspired by the intensity of our iconic rolled tortilla chip
beyond the snack bag, they allow our consumers to build their own
Takis Fuego® creation in taco form with the convenience of the Old
El Paso™ Stand 'N Stuff Taco Shells.”
Old El Paso ™ offers a variety of products for delicious Mexican
meals. Explore all the offerings and to learn more visit
www.oldelpaso.com or visit Facebook, Twitter, and Instagram.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
About Takis®
Takis® is the most well-known brand of Barcel USA, the U.S.
snack division of Grupo Bimbo, the world’s largest baking company
with operations in 33 countries. Barcel USA is an exciting, young
and fast-growing consumer packaged goods company headquartered in
Coppell, Texas, with a strong presence in the largest markets
nationwide. Takis are no ordinary snacks; they are the most intense
snacks in the world. With different varieties: Takis® Rolled
Tortilla Chips, Takis® Stix, Takis® Waves, Takis® Pop! and Takis®
Hot Nuts. Takis snacks are for the strong, brave and daring. Visit
us at www.barcel-usa.com/Takis.
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version on businesswire.com: https://www.businesswire.com/news/home/20211004005021/en/
Media Contact: Emilie King Golin Eking@golin.com
309-712-5926
Kelsey Roemhildt General Mills Media.line@genmills.com
763-764-6364
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