Athleta Expands REI Co-op Partnership From Five to 135 Stores Nationwide and Online
September 08 2021 - 9:15AM
Business Wire
Athleta commits to growth through investment in
strategic wholesale partners
Today, Athleta (NYSE: GPS) announced the expansion of a
wholesale partnership with REI Co-op, bringing a curated selection
of its product to 135 REI stores nationwide and online. As part of
its growth plan to reach $2 billion in net sales by 2023, Athleta
has committed to investing in new touchpoints to increase awareness
and drive new customer acquisition.
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the full release here:
https://www.businesswire.com/news/home/20210908005750/en/
The collection will include select styles of Athleta premium
performance and lifestyle apparel and accessories, designed by
women for women. Customers will be able to shop Athleta core
lifestyle, hike and yoga bottoms, along with key tops and
accessories. Additionally, REI will carry select extended sizing
options from size 0-26 in hiking and fitness apparel designs in one
quarter of all stores and on REI.com, bringing women even more
inclusive sizing options and ways to shop.
“We’re constantly looking at new ways to bring Athleta to more
customers and meet her where she is, which is an important
component of our growth strategy,” said Mary Beth Laughton,
President and CEO, Athleta. “This expanded partnership with REI is
an example of how we can extend our reach through a like-minded
brand and empower a new community of active women consumers.”
“We are thrilled to offer a wider selection of Athleta options,
in more locations, to our customers,” said Krista Hildebrand, REI
senior merchandising manager. “Athleta is an amazing brand offering
many versatile apparel choices so customers can focus on enjoying
the outdoors.”
Athleta is a purpose-driven brand with a mission to ignite a
community of healthy, confident, active women and girls to reach
their limitless potential. This partnership brings together two
purpose-driven brands who share a belief in sustainable business
practices and empowering women to enjoy active lifestyles.
To view the Athleta collection on REI’s website, visit
rei.com/b/athleta
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle
brand with a mission of empowering a community of active women and
girls. Athleta’s versatile premium performance lifestyle apparel is
designed by women for women with inclusivity at its core. Founded
in 1998, Athleta integrates performance and technical features
across its collection to support women across their entire
lifestyle – from yoga and training to travel and sleep. In 2016,
the company launched Athleta Girl mirroring its signature
performance in styles for the next generation. Based in San
Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is
available at its over 200 retail stores across the United States,
through its catalog, and at Athleta.com.
About REI:
REI is a specialty outdoor retailer, headquartered near Seattle.
The nation’s largest consumer co-op, REI is a growing community of
more than 20 million members who expect and love the best quality
gear, inspiring expert classes and trips, and outstanding customer
service. REI has 168 locations in 39 states and the District of
Columbia. If you can’t visit a store, you can shop at REI.com, REI
Outlet or the REI shopping app. REI isn’t just about gear.
Adventurers can take the trip of a lifetime with REI’s active
adventure travel company that runs more than 100 itineraries across
the country. In many communities where REI has a presence,
professionally trained instructors share their expertise by hosting
beginner-to advanced-level classes and workshops about a wide range
of activities. To build on the infrastructure that makes life
outside possible, REI invests millions annually in hundreds of
local and national nonprofits that create access to—and steward—the
outdoor places that inspire us all.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210908005750/en/
Mya Walters (Athleta): press@gap.com
Courtney Gearhart (REI): prrequests@rei.com
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