BELLEVUE, Wash., April 4, 2019 /PRNewswire/ -- Matcherino,
the leading provider of prize pool management and crowdfunding
tools for esports, announces it has entered into a strategic
partnership with GameStop to facilitate the growth of esports
tournaments and further fuel the passion of the esports community.
The Matcherino platform will be used to help power GameStop online
tournaments by including features such as player registration,
matchmaking, payouts and crowdfunding. GameStop will utilize
"Sponsor Quests," Matcherino's exclusive esports
advertising platform to help fund and grow independent, amateur and
grassroots tournaments built using the Matcherino platform.
"We are thrilled to be working with GameStop to grow the esports
ecosystem," said Matcherino Chief Executive Officer John Maffei. "GameStop, with its substantial
retail footprint and deep connections to gaming communities, has
the opportunity to take esports not only to its customers, but also
to community level. GameStop has a very compelling mission to make
esports tournaments readily available and easily accessible to
players of all levels not just the highest-level professionals.
"We live and breathe video games and it made perfect sense for
us to partner with Matcherino, who shares the same passion for
engaging and motivating gamers looking to compete in prized
tournaments," said Frank Hamlin,
chief marketing officer for GameStop. "Our partnership will allow
us to participate in hundreds of amateur tournaments while fueling
the passion of the esports community," Hamlin added.
For more information, contact news@matcherino.com or
GameStop.com/esports
About "Sponsor Quests"
"Sponsor Quests" are
Matcherino's exclusive, proprietary advertising vehicle for esports
tournaments. "Sponsor Quests" enable brands to fund esports
tournaments when fans engage with brands in a meaningful,
quantifiable way. "Sponsor Quests" allow brands to effectively
measure their return on their esports spends. Popular "Sponsor
Quests" include social media follows, YouTube follows, web site
visits, rewards membership sign ups, application downloads, and
ecommerce purchases.
About Matcherino
Matcherino develops, owns and
operates the industry-leading software platform for game publishers
and tournament organizers (TOs) to run more successful, efficient
and regulation-compliant esports events. The Matcherino platform
includes a range of core proprietary tools and functionality to
manage prize pools, player registration, ticketing and ecommerce
capabilities, as well as Matcherino "Sponsor Quests."
About GameStop
GameStop, the world's largest video
game retailer, offers the best selection of new and pre-owned video
gaming consoles, accessories and video game titles, in both
physical and digital formats. GameStop also offers fans a wide
variety of POP! vinyl figures, collectibles, board games and more.
Through GameStop's unique buy-sell-trade program, gamers can trade
in video game consoles, games, and accessories, as well as consumer
electronics for cash or in-store credit. GameStop Gives, the
retailer's social responsibility arm, unites with its associates
and guests in supporting charity by giving more than $18 million since 2015. The retailer operates
thousands of locations around the world under the GameStop, EB
Games and Micromania retail brands. Fans can find their local
GameStop store using the company's online store locator tool.
To get the latest news on video gaming and gear, follow GameStop
on Twitter, Facebook, Instagram and YouTube. GameStop, EB
Games, and Micromania are part of GameStop Corp. (NYSE: GME), a
global specialty retailer that makes the most popular technologies
affordable and simple.
Contact Information
For more information about Matcherino or "Sponsor Quests" please
contact:
Michael Ahern
(206) 240-4266
news@matcherino.com
For more information about GameStop, please contact:
Michael Delgado
GameStop Public Relations
(817) 722-7575
MichaelDelgado@gamestop.com
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SOURCE Matcherino