NEW YORK, Feb. 17, 2022 /PRNewswire/ -- Authentic Brands
Group ("ABG"), a global brand development, marketing and
entertainment company, today announces a new and enhanced
partnership with Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer,
for the Reebok brand within the United
States.
Through this agreement, Foot Locker, Inc. and its brands will
deepen their assortment with Reebok and will exclusively carry
select Reebok footwear models for men, women and kids in its
company owned stores and complementary e-commerce websites in
the United States. This includes
exclusivity of iconic basketball footwear from celebrated names and
collections including styles from Allen
Iverson and Shaquille O'Neal
in the United States.
"We are thrilled to announce our Reebok partnership with Foot
Locker as they are an essential part of our strategic growth plan
for the brand," said Jamie Salter,
Founder, Chairman and Chief Executive Officer at ABG. "We are
excited to partner with a retailer who holds such an important
position with both sports and lifestyle audiences and look forward
to driving brand heat with new and iconic product."
"We are incredibly excited to partner with ABG and Reebok to
gain exclusive access to industry renowned product," said
Richard Johnson, chairman and CEO of
Foot Locker, Inc. "This partnership builds on our commitment
to elevate the customer experience, offer consumers high heat
product from the biggest brands, and build collaborations with the
biggest names in sneaker culture."
Foot Locker, Inc. will work with Reebok Design Group ("RDG"),
the global brand hub for design, development and innovation, and
the supplier of core product categories. Foot Locker, Inc.
anticipates the rollout of an expanded Reebok assortment across its
various banners to begin in Fall 2022.
The transfer of ownership of the Reebok brand from adidas to ABG
is expected to close in Q1 of 2022.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing
and entertainment company, which owns a portfolio of global media,
entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the
long-term value of more than 30 consumer brands and properties by
partnering with best-in-class manufacturers, wholesalers and
retailers. Its brands have a global retail footprint across the
luxury, specialty, department store, mid-tier, mass and e-commerce
channels and in more than 7,800* freestanding stores and
shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling
product, content, business and immersive experiences. It creates
and activates original marketing strategies to drive the success of
its brands across all consumer touchpoints, platforms and emerging
media. ABG's portfolio of iconic and world-renowned brands includes
Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®,
Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®,
Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®,
Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®,
Lucky Brand®, Nine West®, Jones New York®, Frederick's of
Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®,
Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys
New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®,
Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending
acquisition in Q1 2022*.
For more information, visit authenticbrands.com. Follow ABG
on Twitter, LinkedIn and Instagram.
About Foot Locker, Inc.:
Foot Locker, Inc. leads the celebration of sneaker and
youth culture around the globe through a portfolio of brands
including Foot Locker, Kids Foot Locker, Champs Sports,
Eastbay, atmos, WSS, Footaction, and Sidestep. With approximately
3,000 retail stores in 28 countries across North
America, Europe, Asia, Australia, and New Zealand, as well as websites and mobile
apps, the Company's purpose is to inspire and empower youth culture
around the world by fueling a shared passion for self-expression
and creating unrivaled experiences at the heart of the global
sneaker community. Foot Locker, Inc. has its corporate
headquarters in New York. For additional information, please
visit https://www.footlocker-inc.com.
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SOURCE Foot Locker, Inc.