AUBURN HILLS, Mich.,
March 3, 2020 /PRNewswire/ --
- Starting March 3, 2020,
customers across the United States
who purchase any 2020 Dodge Challenger or Dodge Charger model will
get a $10 per horsepower cash
allowance
- Dodge Power Dollars 2020
builds on momentum of strong Dodge muscle car sales in 2019 and
growing fan engagement on social media:
-
- Dodge had its best six-month sales in muscle car history in
the last half of 2019
- "The Brotherhood of Muscle" grew in the second half of 2019
with record combined Charger and Challenger sales of 84,216
vehicles
- Dodge put 33 million more horsepower into the hands of
performance enthusiasts across the country in the last half of
2019
- In 2019, Charger had its best sales year since 2013, with
96,935 units sold
- Challenger sales surpassed 60,000 units in 2019, more than
double the sales when it was first introduced
- Dodge//SRT now has more than 11 million followers across all
of its social channels with fan engagement at an all-time
high
American muscle is getting even stronger as Dodge//SRT extends
Dodge Power Dollars to its 2020 model-year Dodge muscle cars and
creates a new social media campaign to celebrate the new and
loyal performance enthusiasts who continue to grow "The Brotherhood
of Muscle."
Starting March 3, 2020, customers
across the United States who
purchase any 2020 Dodge Challenger or Dodge Charger model will get
a $10 per horsepower cash allowance
through Dodge Power Dollars 2020.
They also now have a chance to share their stories in a new social
series called #TheMuscleBehindUs.
"Our Dodge performance enthusiasts are drawn together by their
love of American muscle. And Dodge Power Dollars has tapped into
something very powerful," said Tim Kuniskis, Global Head of Alfa
Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT,
FCA – North America. "So we're now making Dodge Power Dollars
available on any 2020 model-year Charger or Challenger to make it
even easier for our fellow horsepower addicts to join 'The
Brotherhood of Muscle.'"
Dodge Power Dollars 2020 builds on
Dodge's strong muscle car sales momentum in 2019. Last August, the
brand set a goal of growing from 485 million horsepower to 500
million horsepower on the road by the end of the year. It beat that
goal two months early and extended the industry-exclusive program
until the end of the 2019 model year. The results:
- Dodge had its best six-month sales in muscle car history in the
last half of 2019
- "The Brotherhood of Muscle" grew in the second half of 2019
with record combined Charger and Challenger sales of 84,216
vehicles
- Dodge put 33 million more horsepower into the hands of
performance enthusiasts across the country in the last half of
2019
- In 2019, Charger had its best sales year since 2013, with
96,935 units sold
- Challenger sales surpassed 60,000 units in 2019, more than
double the sales when it was first introduced
These Dodge brand enthusiasts are also lighting up the brand's
social channels, where it now has 11 million fans across all
channels, surpassing more than 5 million on Instagram alone. Not
only are they joining at a faster clip than the competition, fan
engagement is at an all-time high. There were more than 22 million
views of the Dodge Horsepower Challenge video(s) alone. Daily fan
growth on the Dodge Twitter channel doubled between August and
December.
#TheMuscleBehindUs To celebrate these new and loyal
members of "The Brotherhood of Muscle," Dodge is launching a new
social media campaign this Spring called #TheMuscleBehindUs, where
it will tell the stories about what fuels the brand's passionate
performance enthusiasts, why they love Dodge, why they love their
performance vehicle and what it means to be a part of the
Dodge//SRT family. These videos will be featured across the Dodge
social media channels.
For a chance to be featured in this new social series, all Dodge
owners can send in their stories along with pictures of their ride
via social media with the hashtag #TheMuscleBehindUs. The brand
will then create videos and content to share with its millions of
followers.
Dodge Power Dollars 2020 extends $10 cash allowance per horsepower to 2020
model-year vehicles
For Dodge Power Dollars 2020, every 2020 Dodge Challenger and
Dodge Charger will receive $10 per
horsepower cash allowance, ranging from SXT and GT models with
Pentastar V-6 efficiency and available all-wheel-drive (AWD)
capability to the Dodge Charger SRT Hellcat Daytona
50th Anniversary Edition, the most powerful and fastest
mass-produced sedan in the world, and the 797-horsepower Dodge
Challenger SRT Hellcat Redeye, the quickest, fastest and most
powerful muscle car.
Examples include:
Challenger
|
Model
|
Horsepower
|
Cash
allowance
|
Hellcat
Redeye
|
797
|
$7,970
|
Hellcat
|
717
|
$7,170
|
R/T Scat
Pack
|
485
|
$4,850
|
R/T
|
375
|
$3,750
|
GT AWD
|
305
|
$3,050
|
GT
|
305
|
$3,050
|
SXT
|
305
|
$3,050
|
Charger
|
Model
|
Horsepower
|
Cash
allowance
|
Daytona
50th
Anniversary
|
717
|
$7,170
|
Hellcat
|
707
|
$7,070
|
Scat Pack
|
485
|
$4,850
|
R/T
|
370
|
$3,700
|
GT AWD
|
300
|
$3,000
|
GT
|
300
|
$3,000
|
SXT AWD
|
300
|
$3,000
|
SXT
|
292
|
$2,920
|
Dodge//SRT
For more than 100 years,
the Dodge brand has carried on the spirit of brothers
John and Horace Dodge. Their influence continues today
as Dodge proudly offers a complete lineup of performance
vehicles that stand out in their own segments. For
2020, Dodge literally expands its high-performance
Charger model lineup, adding a Widebody exterior to America's only
four-door muscle car. The 2020 Dodge Charger SRT Hellcat
maintains its reign as the most powerful and fastest mass-produced
sedan in the world.
The 2020 Dodge lineup also features the
2020 Dodge Challenger SRT Hellcat
Redeye, 2020 Dodge Challenger SRT Hellcat, the
Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat
Pack 1320. The 2020 Dodge Durango SRT, the fastest, most
powerful and most capable American three-row SUV, completes the
brand's performance lineup. These visceral performance models join
a 2020 brand lineup that includes the Durango, Grand Caravan,
Journey, Charger and Challenger. Dodge is part of the
portfolio of brands offered by global automaker Fiat Chrysler
Automobiles. For more information regarding FCA (NYSE: FCAU/
MTA: FCA), please visit www.fcagroup.com.
Follow Dodge, SRT and FCA news and video
on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge Garage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or
www.youtube.com/fcanorthamerica
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SOURCE FCA