Eros Now Launches a Bollywood Film Festival on Facebook Powered by Mzaalo this Diwali
November 02 2021 - 8:00AM
Business Wire
Fans can watch 30 movies over 30 days starting
from 3rd November
Eros Now, a leading over-the-top (OTT) South Asian entertainment
platform owned by Eros STX Global Corporation (NYSE: ESGC)
("ErosSTX" or "the Company"), a global entertainment company, is
launching a month-long Bollywood Film Festival on Facebook Watch
this Diwali. As part of this collaboration, Eros Now will premiere
a movie every day from its massive library of over 12,000 Indian
films and stream them on Eros Now’s Facebook page from 3rd
November to 2nd December. The movies will be powered by Mzaalo, a
blockchain-based video streaming application in the gamified video
and entertainment ecosystem.
Eros Now has carefully picked the movies to ensure the right
balance of genres, scale, and relevance during the festive season.
The list includes popular titles from the 90’s and 2000’s such as
Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal to
popular releases in the last decade like Shubh Mangal Savdhan,
Raanjhanaa, Manmarziyaa, Vicky Donor to new releases such as Hathi
Mere Sathi and more.
Commenting on the campaign, Ramakrishnan Laxman, Senior Vice
President Marketing, Eros Now says, “Our data science led
research indicates that Bollywood movies have a strong repeat watch
value. And during festival season, this repeat viewing increases
many folds. With people now preferring to stream long form content
on their devices, this partnership with Facebook allows us to
extend the joy of watching the old and new gems of Bollywood this
Diwali to billions of social savvy audiences. We believe this
campaign will add to the celebratory experience of Diwali in
people’s lives.”
Paras Sharma, Director, Media Partnerships, Facebook
India says, “Our focus in India with Facebook Watch has been
reflective of the diverse consumer tastes in the country. With
movies and cinema being extremely popular with our community, we
are excited to partner with Eros Now to enable fans to watch their
favourite Bollywood movies on Facebook Watch. We hope this
experience will enable people to share, connect and entertain
themselves with content they like on Facebook.”
Vikram Tanna, Chief Operating Officer, Mzaalo says, “This
industry first initiative is a great example of democratizing the
best of Bollywood content. Our association with Eros opens new
avenues of user – brand experiences to drive Social Entertainment
Commerce. We are certain that this unique festive partnership will
pave a path for more engagement and result in further uptake of our
content.”
Eros Now has a 10 million-strong community of fans on Facebook,
and this collaboration between the two companies will provide fans
with an interactive viewing experience. Bollywood forms an integral
part of the Indian consumer video experience, and both partners are
committed to building the online video viewership in India.
About Eros STX Global
Corporation
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a
global entertainment company that acquires, co-produces and
distributes films, digital content & music across multiple
formats such as theatrical, television and OTT digital media
streaming to consumers around the world. Eros International Plc
changed its name to Eros STX Global Corporation pursuant to the
July 2020 merger with STX Entertainment, merging two international
media and entertainment groups. The combination of one of the
largest Indian OTT players and premier studio with one of
Hollywood’s fastest-growing independent media companies has created
an entertainment powerhouse with a presence in over 150 countries.
ErosSTX delivers star-driven premium feature film and episodic
content across a multitude of platforms at the intersection of the
world's most dynamic and fastest-growing global markets, including
US, India, Middle East, Asia and China. The company also owns the
rapidly growing OTT platform Eros Now which has rights to over
12,000 films across 13 languages with over 19 million premium paid
subscribers, 20.9 million base paid subscribers and 224 million
registered users as of March 31, 2021. For further information,
please visit ErosSTX.com.
About Eros Now
Eros Now, a division of Eros STX Global Corporation, is the
world’s leading Indian OTT platform with over 19 million premium
paid subscribers, 20.9 million base paid subscribers and 224
million registered users from over 150 countries across the world.
It offers endless entertainment hosting one of the largest movie
libraries (over 12,000 digital titles), as well as premium original
episodic series, music videos, unmatched in quantity and quality.
Eros Now also has a deep library of short-form content, totaling
over 4,400 short-form videos including trailers and original short
exclusive interviews. To date Eros Now has successfully premiered
over 180 films in 13 languages including Hindi, Tamil, Bengali,
Marathi, Gujarati, Malayalam, Telugu, Punjabi and more. Eros Now
was named as the ‘Best OTT Platform of the Year 2019’ at British
Asian Media Awards. The platform has also won awards for original
content and marketing at the SCREENXX 2020. To access Eros Now
please visit: www.erosnow.com or download the application.
About Mzaalo
Mzaalo, a decentralised application (dApp) launched by the
Xfinite entertainment ecosystem, is a blockchain-based gamified
video platform powered by XET (Algorand standard Asset) designed to
re-establish trust between consumers, content creators, and brands.
Mzaalo offers free premium content access to users including
12,000+ movies, Originals, Live TV, music and much more. Mzaalo's
token algorithm empowers users to earn rewards that can be spent
across 600+ established brands including merchandise, digital
goods, games, and celebrity experiences. Mzaalo has established
various partnerships with global corporations to drive innovation
and create new use cases. Recent partnerships include those with
Josh, Dailyhunt, SpiceJet, Daimler India and Eros Now. Xfinite’s
utility token, XET, the native currency of the Xfinite ecosystem,
is listed on Bitmart and MEXC.
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version on businesswire.com: https://www.businesswire.com/news/home/20211102005634/en/
Investor Contact: Drew Borst EVP, Investor Relations
& Business Development Eros STX Global Corporation
drew@erosstx.com
Eros STX Global (NYSE:ESGC)
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