ANN ARBOR, Mich., Nov. 2, 2020 /PRNewswire/ -- Domino's
Pizza, Inc. (NYSE: DPZ), the largest pizza company in
the world based on global retail sales, will be starting the
new year with a new agency of record, WorkInProgress, an
independent advertising agency based in Boulder, Colorado. The agency will handle
creative execution, brand strategy and digital design.
"WorkInProgress is filled with strong talent, creative minds and
extensive experience in creating meaningful brand actions," said
Art D'Elia, Domino's chief marketing officer. "The fact that they
are an independent agency means they have the flexibility and
nimbleness we need during these quickly changing times. This is the
right agency model and team for Domino's moving forward."
WorkInProgress, founded in 2016, believes that every brand, and
person, should be a work in progress. They are a full-service
innovation and advertising agency that helps its clients prove what
they believe by taking action – an approach that leads to more
memorable and effective advertising. Named a Small Agency of the
Year by Ad Age in 2020, WorkInProgress will begin its three-year
partnership with Domino's in January
2021.
"We are grateful and humbled by the opportunity to partner with
Domino's," said Matt Talbot,
WorkInProgress' chief creative officer. "WorkInProgress is a small
business, like the hundreds of Domino's franchises across the
country. And ultimately, the work we do is in service of them. We
take that responsibility very seriously and can't wait to tackle
the future supporting a brand that believes in taking bold
action."
This change marks the end of a successful thirteen-year run
between Domino's and Crispin Porter Bogusky (CPB). The partnership
resulted in Domino's "Oh Yes We Did®" brand turnaround and many
breakthrough activations. Notable collaborations included Domino's
loyalty program, Piece of Pie Rewards®, the Domino's DXP® vehicle,
as well as the creation of Domino's AnyWare ordering platforms,
helping to build Domino's sales and ecommerce dominance. Both
companies are proud of their many years of teamwork, which resulted
in Domino's rising to become the number one pizza company in the
world.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza
company in the world based on retail sales. It ranks among the
world's top restaurant brands with a global enterprise of more than
17,200 stores in over 90 markets. Domino's had global retail sales
of more than $14.3 billion in 2019, with over $7.0
billion in the U.S. and nearly $7.3
billion internationally. In the third quarter of 2020,
Domino's had global retail sales of more than $3.7 billion,
with over $1.9 billion in the U.S. and
nearly $1.8 billion internationally. Its system is
comprised of independent franchise owners who accounted for 98% of
Domino's stores as of the end of the third quarter of 2020.
Emphasis on technology innovation helped Domino's achieve more than
half of all global retail sales in 2019 from digital channels. In
the U.S., Domino's generated more than 65% of sales in 2019
via digital channels and has developed several innovative ordering
platforms, including those for Google Home, Facebook Messenger,
Apple Watch, Amazon Echo, Twitter and more. In 2019, Domino's
announced a partnership with Nuro to further its exploration and
testing of autonomous pizza delivery. In mid-2020, Domino's
launched a new way to order contactless carryout nationwide – via
Domino's Carside Delivery™, which customers can choose when placing
a prepaid online order.
Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com
Please visit our Investor Relations website at biz.dominos.com
to view news, announcements, earnings releases, investor
presentations and conference webcasts.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/dominos-names-workinprogress-its-agency-of-record-301164596.html
SOURCE Domino's Pizza, Inc.