ANN ARBOR, Mich., Oct. 1, 2019 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), the largest pizza company in the world based on
global retail sales, and the National Fire Protection
Association (NFPA) are teaming up to deliver fire safety messages
to homes across the country.
During Fire Prevention Week (Oct.
6-12), participating Domino's stores throughout the U.S.
will reinforce this year's campaign theme, "Not Every Hero Wears a
Cape. Plan and Practice Your Escape!," with flyers on top of pizza
boxes. The flyers will include important fire safety tips – such as
planning your escape route, testing your smoke alarm and practicing
a home fire drill – that customers can use to keep themselves and
those around them safe.
Customers who order from participating Domino's stores
throughout the U.S. during Fire Prevention Week may also be
surprised when their delivery arrives accompanied by a fire engine. If the
smoke alarms in the home are working, the pizza is free. If the
smoke alarms are not working, the firefighters will replace the
batteries or install fully-functioning alarms.
"Every year, Domino's stores look forward to teaming up with
their local fire departments and the NFPA to spread fire safety
messages in a fun and unexpected way," said Jenny Fouracre, Domino's spokeswoman. "This is
the 12th year in a row that Domino's has brought the program to
neighborhoods across the U.S."
NFPA statistics show that the number of reported U.S. home fires
in 2018 is half of that reported in 1980. However, the death rate
per 1,000 reported fires has remained steady, reflecting the
continued challenges of safely escaping today's home fires.
"In a typical home fire, you may have as little as one to two
minutes to escape safely from the time the smoke alarm sounds,"
said Lorraine Carli, NFPA's vice
president of outreach and advocacy. "Escape planning and practice
help ensure that everyone knows what to do in a fire and use time
wisely to get out safely. We hope to raise awareness about these
potentially life-saving messages through our partnership with
Domino's."
Fire Safety Tips from Domino's and NFPA
- Make a home escape plan with your family. Draw a map of your
home, showing all smoke alarms and exits.
- Plan two ways out of each room (usually a door and a window)
and a path from each to the outside.
- Make sure at least one smoke alarm is installed on every level
of the home, in each bedroom and near all sleeping areas. Push each
smoke alarm's test button monthly to ensure it is working.
- Pick a meeting place outside of your home where everyone will
gather in the event of a fire.
- Plan and practice your home escape plan at least twice a
year.
About the National Fire Protection Association (NFPA)
Founded in 1896, NFPA is a global, nonprofit organization devoted
to eliminating death, injury, property and economic loss due to
fire, electrical and related hazards. The association delivers
information and knowledge through more than 300 consensus codes and
standards, research, training, education, outreach and advocacy;
and by partnering with others who share an interest in furthering
the NFPA mission. For more information, visit www.nfpa.org. All
NFPA codes and standards can be viewed online for free
at www.nfpa.org/freeaccess.
About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since
1922. According to the National Archives and Records
Administration's Library Information Center, Fire Prevention Week
is the longest running public health and safety observance on
record. The President of the United
States has signed a proclamation proclaiming a national
observance during that week every year since 1925. Visit
www.firepreventionweek.org for more safety information.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the largest pizza company in the world based on
retail sales, with a significant business in both delivery and
carryout pizza. It ranks among the world's top public restaurant
brands with a global enterprise of more than 16,300 stores in over
85 markets. Domino's had global retail sales of over $13.5 billion in 2018, with nearly $6.6 billion in the U.S. and more than
$6.9 billion internationally. In the
second quarter of 2019, Domino's had global retail sales of over
$3.2 billion, with over $1.6 billion in the U.S. and over $1.6 billion internationally. Its system is
comprised of independent franchise owners who accounted for 98% of
Domino's stores as of the second quarter of 2019. Emphasis on
technology innovation helped Domino's achieve more than half of all
global retail sales in 2018 from digital channels. In the U.S.,
Domino's generates over 65% of sales via digital channels and has
developed several innovative ordering platforms, including Google
Home, Facebook Messenger, Apple Watch, Amazon Echo and Twitter – as
well as Domino's Hotspots®, an ordering platform
featuring over 200,000 unique, non-traditional delivery locations.
In late 2017, Domino's began an industry-first test of self-driving
vehicle delivery, and in June 2019
announced a partnership with Nuro, furthering its exploration and
testing of autonomous pizza delivery.
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