SANTA BARBARA, Calif.,
May 28, 2019 /PRNewswire/ -- In
celebration of Pride Month, global lifestyle brand
UGG® (a division of Deckers Brands [NYSE: DECK]) and
non-profit organization Born This Way
Foundation introduce the limited-edition unisex Pride
Collection aimed to specifically support the LGBTQ
community. Reimagining its best-selling Fluff Yeah slide in three
celebratory colors, UGG® will proudly donate 25% of its proceeds to
Born This Way Foundation while limited supplies last*.
"UGG is proud to have worked with Born This
Way Foundation to create a one-of-a-kind capsule collection. To
celebrate the LGBTQ community, we designed special Fluff Yeah
slides so that when they are worn together the two styles make a
rainbow, as well as one inspired by the transgender flag. We wanted
to express that there is beauty in what makes you different and
that you should never feel the need to apologize for who or what
you love."
–Andrea
O'Donnell, President, Fashion Lifestyle, Deckers
Brands
The super soft sheepskin slides feature a wedge platform,
branded elastic heel strap for a secure fit and rubber outsole for
ultimate traction making this an indoor-outdoor slipper you can
dance all night in. To keep the celebration going all month long,
the Fluff Yeah in Pride Rainbow Yellow and Purple will be available
for pre-order on June 1, followed by
the global launch on June 2, and the
Fluff Yeah in Pride Stripes on June
14. The limited-edition capsule retails for $100 and will be available at ugg.com/pride,
select UGG® stores and wholesale retailers such as Nordstrom and
Urban Outfitters nationwide.
To support this important initiative, UGG® will be running a
digital campaign celebrating pride and the empowerment that comes
from embracing one's own uniqueness. Consumers are encouraged to
wear their slides in any combination with friends, family and
significant others, and share their experience with the capsule by
tagging #uggpride on their social media channels. For more
information on #uggpride, please visit the UGG® blog.
Commencing in August 2019, UGG®
will be a sponsor of Born This Way Foundation's Channel Kindness
Challenge, #BeKind21. The challenge is an opportunity to foster a
culture of kindness, compassion, and wellness as students head back
to school and as the rest of us head into fall. Conceived by
the Foundation's Executive Director, Maya Enista Smith, #BeKind21
is a campaign inspired by her son's first year in school that
invites schools to help make kindness, to ourselves and our
communities, a habit by practicing an act of kindness each day from
September 1 to September 21. Today,
the #BeKind21 campaign has inspired over 8 million acts of
kindness.
*Starting June 1, 2019, for
each pair of Pride-inspired Fluff Yeah slides sold in UGG® retail
stores and on UGG.com, UGG® will donate 25% of the marked retail
price to Born This Way Foundation, up to a maximum guaranteed
donation of $75,000.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic boot. First worn by
Hollywood royalty, fashion editors
and then the world, UGG® designs and retails footwear, apparel,
accessories and homewares with an uncompromising attitude toward
quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with
the best retailers globally and owns over 130 concept and outlet
stores worldwide in key markets including New York, San
Francisco, Los Angeles,
Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit
www.ugg.com. @ugg @uggmens #uggpride
About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia
Germanotta, Born This Way Foundation was founded in 2012 to
support the wellness of young people and empower them to create a
kinder and braver world. To achieve these goals, Born This Way
Foundation leverages evidence-based research and authentic
partnerships in order to provide young people with kinder
communities, improved mental health resources, and more positive
environments – online and offline. To learn more, visit
bornthisway.foundation.
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