OMAHA, Neb., Jan. 25, 2012
/PRNewswire/ -- Today, Healthy Choice®, a brand of ConAgra Foods,
Inc., is bringing back its Progressive Coupon (SM) Offer on its
Facebook page, allowing fans to determine how much the frozen meal
coupon ultimately will be worth. The campaign, in which the
value of the coupon increases as the number of people who "like"
the page and reserve a coupon climbs, coincides with a Healthy
Choice integration on Bravo's "Top Chef: Texas" TV program airing tonight at
10pm eastern/9pm central.
(Logo:
http://photos.prnewswire.com/prnh/20120125/CG41384LOGO)
The coupon will begin with a value of $0.75 off of one of Healthy Choice's frozen meals
and will increase progressively based on the level of consumer
engagement. The offer will be available to the more than 100,000
Healthy Choice Facebook fans as well as to new fans who like
the page. Interested Healthy Choice fans can visit
www.Facebook.com/Healthychoice from now until Feb. 1 (or until supplies last) to "like" the
page and reserve their coupon.
"As Americans begin the New Year, seeking healthy and delicious
foods, we are pleased to again offer them a savings with the
Healthy Choice Progressive Coupon," said Brett Groom, Senior Vice President Content
Integration & Activation. "We were one of the originators of
the progressive coupon idea and after receiving such a strong
response from our Facebook community last year we wanted to reward
our fans again for their continued loyalty while providing a fun,
interactive way to tie in with Top Chef: Texas."
Joining the campaign is Healthy Choice "Flavor Ambassador" and
former Top Chef chef'testant Ryan
Scott. Scott was the winner of last year's Top Chef "Healthy
Showdown" on BravoTV.com, which helped launch a line of low fat
meals in September 2011: The Top Chef
Inspired Cafe Steamers. The Top Chef Inspired Cafe
Steamers combine innovative steaming technology with bold, modern
and exciting flavors and ingredients creating delicious and healthy
quick meals such as Roasted Chicken Marsala with mushrooms and
sauteed onions and Grilled Vegetables Mediterranean.
"As Flavor Ambassador for Healthy Choice I am excited to promote
the progressive coupon offer, which will help introduce the
incredible flavors of these chef-inspired meals to even more
people," said Scott. "Healthy Choice entrees are convenient and are
made with high quality ingredients and contemporary flavors, just
like the way I cook, and are a great way to help people stick to
their goals of eating healthier in 2012."
From quick lunches to low fat desserts, Healthy Choice offers a
variety of low calorie meals to satisfy any taste. For more
information on the Healthy Choice product lines, visit
www.HealthyChoice.com. For special offers and up-to-the-minute
information, stay in touch with the brand online: "Like" the brand
on Facebook (www.facebook.com/healthychoice) and follow Healthy
Choice on Twitter (www.twitter.com/Healthy_Choice). Healthy Choice
is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America's leading food companies, with
brands in 97 percent of America's households.
Progressive Coupon is a service mark of ConAgra
Foods.
ConAgra Foods, Inc., (NYSE: CAG), is one of North America's leading food companies.
With brands in 97 percent of American households, ConAgra Foods
provides some of America's long-time favorites. Consumers can find
Chef Boyardee, Egg Beaters, Hebrew National, Hunt's Tomato Sauces
and Ketchup, Marie Callender's,
Orville Redenbacher's, PAM,
Reddi-wip, Slim Jim Meat Sticks and Beef Jerky and many other
ConAgra Foods brands in grocery, convenience, mass merchandise and
club stores. ConAgra Foods operates ReadySetEat.com, an interactive
recipe website that provides consumers with Easy Dinner Recipes and
more. ConAgra Foods also has a strong business-to-business
presence, supplying frozen potato and sweet potato products as well
as other vegetable, spice and grain products to a variety of
well-known restaurants, foodservice operators and commercial
customers. For more information, please visit us at
www.conagrafoods.com.
SOURCE ConAgra Foods, Inc.