Orville Redenbacher’s® Gourmet® Popping Corn Introduces New Bag-to-Bowl Design
March 29 2011 - 4:09PM
Business Wire
Snack-loving Americans have been enjoying the taste and
convenience of microwave popcorn for decades, and now Orville
Redenbacher’s popcorn has created a bag that allows for easier
snacking, sharing and clean-up. The revolutionary new design was
many years in the making and marks a breakthrough change to the
microwave popcorn experience. Other microwave popcorn brands have
introduced bowl bags before, but none have successfully provided
the experience and functionality consumers expect while still
delivering upon consumers’ value expectations. The Pop Up Bowl, the
first bag-to-bowl design for Orville Redenbacher’s popcorn, pops
into a ready-to-serve, free-standing bowl filled with light and
fluffy popcorn that is the perfect snack for the whole family.
“Making popcorn is a great way to bring family and friends
together,” said Jesse Spungin, vice president of marketing for
Orville Redenbacher’s popcorn. “With Pop Up Bowl, families can
enjoy the warm, delicious taste of popcorn in a stand-up bowl that
makes it easy to share and clean-up. Plus, research showed that
consumers wanted to be able to see their popcorn more easily; the
Pop Up Bowl’s unique design lets them do that.” The Pop Up Bowl
cooks on its side and features a transparent top, allowing snack
lovers to watch their popcorn pop and see when it’s ready.
Recently featured in USA Today, on CBS’ “The Early Show” and
ABC’s “The View” as one of the top new products for 2011, the Pop
Up Bowl retails for $2.99 for a 3-pk and $4.49 for a 6-pk and is
available now at grocery and mass retailers nationwide. As with all
Orville Redenbacher popcorn products, the Pop Up Bowl microwave
popcorn is a good source of fiber and is 100 percent whole grain.
The Pop Up Bowl is available in five mouth-watering flavors with
Butter, Movie Theater Butter and SmartPop! varieties available now
and Kettle Korn and Ultimate Butter flavors becoming available in
June.
The Pop Up Bowl television advertising campaign will begin
airing in late April, 2011 and will feature Magician of the Century
and the Youngest Magician inducted into the Magic Hall of Fame,
Criss Angel. Angel is the creator, executive producer and director
of “Criss Angel MINDFREAK” on A&E as well as writer/director,
illusion designer and star of “Criss Angel BeLIEve” the Cirque Du
Soleil show at the Luxor Hotel & Casino on the Las Vegas strip.
He is also the most watched magician in television and web history
with over 39 million views of his “Walk on Water” clip alone.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG), is one of North America’s
leading food companies, with brands in 97 percent of America’s
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s,
PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other
ConAgra Foods brands in grocery, convenience, mass merchandise and
club stores. ConAgra Foods also has a strong business-to-business
presence, supplying frozen potato and sweet potato products as well
as other vegetable, spice and grain products to a variety of
well-known restaurants, foodservice operators and commercial
customers. For more information, please visit us at
www.conagrafoods.com.
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