Top Chef Michael Chiarello Serves Up Tips for Families Craving Quick Yet Authentic Italian Meals at Home
October 05 2009 - 8:00AM
Business Wire
American palates have been enamored with the tastes and flavors
of Italian meals for years. In fact, when asked to name their
favorite ethnic cuisine, American consumers have consistently named
“Italian” as one of the top choices, according to the Institute of
Food Technologistsi. Marie Callender’s knows that an authentic
Italian meal requires more than simply putting pasta on a plate so
just in time for National Pasta Month, the brand has teamed up with
award-winning Italian-American chef, Food Network host and Top Chef
Masters contestant Michael Chiarello to help Americans create a
full, authentic Italian dining experience at home.
A recent survey revealed that seven out of 10 Americans have a
taste for authentic, home-cooked Italian meals, but nearly half
don’t have the time or energy to prepare oneii. Now, busy consumers
desiring a taste of Italy can enjoy a variety of bona fide Italian
meals that are both fresh and flavorful – from the freezer, to the
microwave, to the table in less than five minutes with the popular
new Marie Callender’s Pasta al Dente line from ConAgra Foods. Marie
Callender’s, which launched the line with six meals in March, is
introducing four new varieties.
“Whether you’re preparing a homemade Italian meal from scratch
or enjoying the convenience of Marie Callender’s Pasta al Dente
varieties, a few simple tricks can transform your home into the
Italian countryside for an evening,” said Chiarello. “Gourmet hors
d'oeuvres, colorful sides, a mouthwatering entrée, decadent
desserts, wines and lots of ambiance can really round out the
Italian experience.” With that in mind, Chiarello offers these tips
to help consumers fully experience the Italian meal:
- Match the shape of the pasta to
the texture of the sauce. A smooth sauce is great with long, thin
noodles while chunkier sauces are perfect with a hollow
noodle.
- Cooking your pasta “al dente,”
or firm, is a must for authentic Italian meals. Always cooked to
perfection, with the right textures to hold their sauces, such
dishes as Chicken Carbonara can be a daily delight.
- Think beyond the meal. Set the
mood with Italian music, such as Pavarotti, and serve wine in
casual tumblers, along with your Tortellini Romano.
- When pressed for time, try
steaming your pasta in the microwave and heating the sauce
separately. Then, when you have extra time, make the sauce by
hand and savor the experience!
- Family-style antipasti on
oversized rustic platters add to the flavor of the experience
around your table. For classic and simple antipasti platters, start
with a variety of easy-to-find cured meats, Italian cheeses,
marinated vegetables and olives, and tomato steaks.
- Serve your bread hot and crispy
from the oven, topped with olive oil, sea salt, and a mixture of
ground Parmesan cheese and dried herbs.
- Surround your pasta dishes with
foods from your region. Local produce served in fresh salads,
antipasti, and fresh-fruit desserts are the backbone of Cucina
Italiana.
Real Ingredients, Real Flavor; Steamed to Perfection
In recent years, breakthrough innovations have brought consumers
back to the frozen aisle. In fact, according to NPD Group data,
sales of frozen foods were expected to increase by 4.5 percent in
2008 and remain strong throughout the recession.iii ConAgra Foods
saw a major opportunity to deliver a truly groundbreaking product
in the frozen aisle with Marie Callender’s Pasta al Dente.
"We conducted extensive research prior to launching Marie
Callender’s Pasta al Dente to find out what consumers were looking
for in a frozen meal. We learned they were disappointed in the
quality of many frozen pasta meals, which were often soggy or
mushy. Consumers wanted something better, so we created Marie
Callender’s Pasta al Dente to meet that need," said Rob McCutcheon,
vice president and general manager, Marie Callender’s. “We’re so
confident that these meals will shatter consumers’ expectations of
what frozen meals can be that we’re backing it up with our Perfect
Pasta Promise – your meal steamed perfectly every time, or your
money back.”
All Marie Callender’s Pasta al Dente varieties utilize a
patented SteamCooker™ technology, which separates the ingredients
from the sauce with a two-tray, steam-cooking system that steams
the meals in your microwave in five minutes or less. The innovative
technology used to prepare Marie Callender’s Pasta al Dente entrées
is the same method used in Healthy Choice® Café SteamersTM,
recognized as the best-selling new food product in 2008 by
Information Resources, Inc. (IRI).
The line of 10 Marie Callender’s Pasta al Dente meals was
developed from classic Italian recipes and traditions that use
fresh Italian herbs and spices and include:
- (New) Penne Chicken
Piccata with lemon and white wine butter sauce, spinach and
capers
- (New) Chicken Carbonara
with uncured bacon and peas
- (New) Chicken Pesto
Parmesan with Roma tomatoes, broccoli, and Parmesan cheese
- (New) Beef Bolognese
Rigatoni with hearty vegetables and rich Parmesan cheese
- Rigatoni Marinara
Classico with meatballs and Italian sausage
- Tortellini Romano with
fresh basil and real Parmesan cheese
- Penne Garlic Chicken with
chunks of artichoke hearts and Roma tomatoes
- Creamy Basil Chicken with
crushed pesto and fresh zucchini
- Fettuccini Chicken
Balsamic with crimini mushrooms and balsamic vinegar from
Modena, Italy
- Shrimp Rigatoni with
shrimp in lobster cream sauce
Marie Callender’s Pasta al Dente meals are available at grocery
stores nationwide with a suggested retail price of $3.49 for a 10-
to 11-ounce meal. For more information about each dish and the
Perfect Pasta Promise, visit www.mariespasta.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE:CAG) is one of North America's
leading food companies, with brands in 97 percent of America's
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods
brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence,
supplying potato, other vegetable, spice and grain products to a
variety of well-known restaurants, foodservice operators and
commercial customers. For more information, please visit us at
www.conagrafoods.com.
i Institute of Food Technologists, Sate-of-the-Industry Report:
What, When, and Where America Eats. January, 2006.
http://members.ift.org/NR/rdonlyres/65A7B82E-0AFF-4639-95B2-733B8225D93A/0/0106americaeats.pdf
ii These findings are based on a survey conducted by the Opinion
Research Corporation among a sample of 1,000 U.S. adults 18 years
of age and older. The Caravan Omnibus study is conducted twice a
week among a demographically representative sample of U.S. adults.
Interviewing for this survey was completed April 17-20, 2009.
SOURCE ConAgra Foods, Inc.
iii Mintel Oxygen Reports, Mintel Identifies Recession-Proof
Food and Drink Markets. April 2009.
http://www.mintel.com/press-release/Mintel-Identifies-RecessionProof-Food-and-Drink-Markets?id=342
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