ConAgra Foods Revives Iconic ‘Talking Tub’ to Promote New Parkay® Table Spread Made with Real Nonfat Milk
November 24 2008 - 11:34AM
Business Wire
ConAgra Foods� Parkay� brand is bringing back its iconic �Talking
Tub� in television ads touting a new formulation of Parkay table
spread made with real nonfat milk. The new product is the only
entry in the �margarine/table spreads� category to include milk as
an ingredient. The new ad will also mark the 35th anniversary of
the first appearance of Parkay�s Talking Tub on TV. The new
15-second ad, titled �Barn,� will air nationally starting today.
The ad features a dairy farmer walking into his barn to the
familiar sound of cows mooing. The farmer is startled to hear an
unusual moo, and he discovers the Parkay Talking Tub in one of the
stalls. The voiceover calls out that the new Parkay is made with
milk �for a fresh and creamy taste.� The ad�s ending strikes a
familiar and classic tone, as the Talking Tub tells the farmer the
new Parkay is �better.� The farmer responds, �You mean �butter,��
to which the tub responds, �Parkay.� �The Parkay Talking Tub is a
classic, iconic figure that Americans know and love,� said Karl
Sears, vice president and general manager, ConAgra Foods. �It�s the
perfect ambassador to tout our new Parkay made with real nonfat
milk. Our new Parkay provides the perfect blend of creamy flavor
and smooth texture, whether consumers spread it on toast, melt it
over vegetables or use it in their favorite recipes. We�re
confident Parkay�s new taste and texture will exceed their
expectations.� �Barn� is scheduled to run nationally on both
daytime and cable television, as well as online. The Parkay Talking
Tub was first used in television advertising in 1973. Over the
years, the tub has appeared in advertising with celebrities such as
Laurel and Hardy (1982), Deacon Jones (1983), William Daniels
(1990-91), Crystal Bernard (1997) and Al Franken (1999). The
Talking Tub has been silent for six years, however, as 2002 marked
the last national campaign. About ConAgra Foods ConAgra Foods,
Inc., (NYSE: CAG) is one of North America�s leading packaged food
companies, serving grocery retailers, as well as restaurants and
other foodservice establishments. Popular ConAgra Foods consumer
brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt�s, Marie Callender�s, Orville
Redenbacher�s, PAM and many others. For more information, please
visit us at www.conagrafoods.com.
ConAgra Brands (NYSE:CAG)
Historical Stock Chart
From Jun 2024 to Jul 2024
ConAgra Brands (NYSE:CAG)
Historical Stock Chart
From Jul 2023 to Jul 2024