CAG ConAgra Brands Inc

Egg Beaters with Yolk Teams Up with Hungry Girl Lisa Lillien to Launch NAPERVILLE, Ill., Sept. 24 /PRNewswire/ -- September is All-American Breakfast Month, and while 75 percent of Americans say they prefer a hot breakfast to a cold one, the majority of Americans will settle for cold, wet cereal.1 That's why Lisa Lillien, host of the popular Hungry-Girl.com Web site, has teamed up with Egg Beaters(R) with Yolk to ensure hungry girls and men, alike, surprise themselves with a delicious, healthful and quick breakfast. (Photo: http://www.newscom.com/cgi-bin/prnh/20080924/NY34806 ) To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/eggbeaters/33608/ The traditional All-American breakfast consists of eggs, bacon and toast, but a survey commissioned by Egg Beaters with Yolk earlier this year surprisingly revealed that while eggs are a top choice for a hot breakfast, many people avoid them. The high fat, calories and cholesterol associated with shell eggs lead many to seek other breakfast alternatives.2 Egg Beaters with Yolk has good news for egg lovers everywhere. Consumers can now enjoy their top breakfast choice with all of the flavor and nutritional benefits of shell eggs, but without the negatives. Egg Beaters with Yolk, made from real eggs, contains just 1.5 grams of fat, 40 calories and 50 mg of cholesterol, which is 70 percent less fat, 75 percent less cholesterol and 45 percent less calories than shell eggs. Available in four flavor varieties, including Original, Southwestern, Cheese and Chive, and Garden Vegetable, Egg Beaters with Yolk gives everyone an unexpected option at the breakfast table. "We no longer have to say 'no' to enjoy the full flavor of eggs. People can have it all - the egg-breakfast they crave without the guilt," says Lillien, who is also the author of Hungry Girl Recipes and Survival Strategies for Guilt-free Eating in the Real World. "Eating breakfast is important so that 'hungry girls' don't become ravenous and overdo it later. Rushed in the morning? Surprise, there are dozens of ways to work Egg Beaters with Yolk or other healthful, hot breakfast choices into even the busiest morning schedule." Surprise your family with a deliciously-healthful and easy breakfast by following these tips from Lillien: 1. Make an omelet while you shower. Pour Egg Beaters with Yolk in a pan along with your favorite vegetables. Bake in the oven on low heat around 300º for 15 to 20 minutes while you shower. When you're done, a hot breakfast will be ready to eat! 2. Take shortcuts for health. No time to chop up fruits and veggies? Use canned or prepared items to add a healthier kick to a hot breakfast. For instance, for extra vitamin C, drop a few frozen strawberries into your oatmeal before you microwave it. Or add diced, Hunt's canned tomatoes to your omelet; the lycopene in tomatoes has been shown to enhance brain health. 3. Multi-task. While reading the morning paper or browsing the news online, enjoy a bowl of oatmeal or other warm cereal. Studies have shown that people who eat whole grains were able to blast more belly fat than those who didn't. 4. Shave unnecessary calories. If you cook eggs or pancakes on the stove, coat your pan with a non-stick spray, such as PAM, rather than oil. 5. Fit a hot breakfast into a busy morning by keeping it cold overnight. Prepare a breakfast casserole or French toast after dinner and refrigerate. The next morning, put it in the oven to bake while you get dressed. For lighter versions of these hearty dishes, substitute Egg Beaters with Yolk for regular eggs in your recipes. Sweepstakes Will Feature a Sunrise Surprise Party with "Hungry Girl" as Special Guest Everyone enjoys a surprise -- from the unexpected gift to discovering something new about a product they already love. Many people who enjoy Egg Beaters with Yolk are surprised to learn that it's made from real eggs. In observance of All-American Breakfast Month, Egg Beaters with Yolk is launching an online contest to let consumers know that they can enjoy the full flavor of eggs in a traditional hot breakfast. The Sunrise Surprise Party Sweepstakes will give consumers a chance to win a Sunrise Surprise Party, catered by Egg Beaters and attended by Lillien. "Egg Beaters with Yolk is made from real eggs and has 70 percent less cholesterol than shell eggs and no mess," says Reggie Moore, vice president and general manager of ConAgra Foods Refrigerated Group. "We are thrilled to be working with 'Hungry Girl' to help spread surprise to consumers who love the full flavor of eggs by letting them know that they can enjoy a hot, delicious breakfast that's much healthier than they might expect." "I'm excited to work with Egg Beaters and plan this special Sunrise Surprise Party," says Lillien. "My mission is to take everyday meals that we all know and love, and turn them into surprisingly healthful dishes that still taste great. My menu for the Sunrise Surprise Party will not only be a great surprise for the winner, but also a terrific treat for the party guests' taste buds. I plan to whip up some stunningly nutritious and flavorful meals." Starting Monday, September 22 consumers can log onto http://www.eggbeaters.com/ to enter the Sunrise Surprise Party Sweepstakes. One lucky winner will receive a catered Sunrise Surprise Party for up to 25 people attended by "Hungry Girl" Lisa Lillien. The breakfast party will feature a variety of dishes made with Egg Beaters with Yolk. The grand prize is valued at $10,500. Everyone who enters the sweepstakes will also have the chance to win coupons and free Egg Beaters with Yolk products. The contest ends October 20. About Lisa Lillien A self-professed, obsessive food lover and host of the HungryGirl.com Web site, Lillien provides "tips and tricks for hungry chicks" and their families in a fun and entertaining way. Through her subscription-based e-mails, weekly newspaper and online columns, contributions to People magazine publications and appearances on television shows like Extra, she has garnered a following of millions. She recently published her first book, Hungry Girl Recipes and Survival Strategies for Guilt-free Eating in the Real World that debuted at No. 6 on USA Today's best seller list. About ConAgra Foods Egg Beaters is a brand of ConAgra Foods Inc. (NYSE:CAG). ConAgra Foods is one of North America's leading packaged food companies, serving grocery retailers as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM and many others. For more information, please visit us at http://www.conagrafoods.com/. 1,2 Egg Beaters commissioned a survey among a nationally representative sample of 1,000 Americans from Feb. 1-4, 2008 with a +/- 3 percent margin of error at the 95 percent confidence level. http://www.newscom.com/cgi-bin/prnh/20080924/NY34806http://www.prnewswire.com/mnr/eggbeaters/33608/DATASOURCE: ConAgra Foods CONTACT: Stephanie Moritz of ConAgra Foods, +1-630-857-1550; or Jacqueline Kohlmann of Ketchum, +1-312-228-6859, for ConAgra Foods Web Site: http://www.conagrafoods.com/ http://www.eggbeaters.com/

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