ConAgra Foods, Inc. (NYSE: CAG) announced today that its Healthy Choice Caf� Steamers product was named �best selling new food or beverage product through mid-year 2008� by Information Resources, Inc. (IRI), the world�s leading provider of consumer, shopper, and retail market intelligence and insights. The IRI award is a reflection of dollar sales of all new food and beverage products in the U.S. for the first half of the calendar year as tracked by IRI � one of the industry�s foremost authorities on new products and new product trends in the CPG, retail and healthcare industries. Healthy Choice Caf� Steamers ranks in the top two percent of all successful product introductions over the past five years, according to IRI. �At ConAgra Foods, our consumer portfolio consists of some great brands and products that consumers love. Healthy Choice Caf� Steamers certainly fits that bill,� said Gary Rodkin, CEO, ConAgra Foods. �Consumers today are looking for healthy food that tastes great, is easy and convenient to prepare and is a good value for their hard-earned dollar. Our Healthy Choice Caf� Steamers line � including our newly-launched Asian-Inspired Steamers � is a great example.� Healthy Choice Caf� Steamers utilizes a new and unique Steam Cooker� technology that unlocks the naturally fresh flavors of restaurant-inspired meals right in a consumer�s microwave. This new innovation in the frozen entr�e category has gained significant consumer interest and loyalty. �In today�s rapidly transforming economy, CPG manufacturers are working vigorously to understand consumer's evolving shopping behavior, most notably shoppers' renewed focus on filtering purchase decisions through the lens of value,� said Thom Blischok, IRI president of Consulting and Innovation. �ConAgra Foods is really hitting the mark and uniquely meeting consumer demand for innovation and value as evidenced by the successful launch of its Healthy Choice Caf� Steamers products. We applaud their continued focus on innovation and consumers� changing needs.� The IRI award is based on a review of all new food and beverage products introduced into the marketplace between February of 2007 and July of 2007. To be considered, new products must achieve and maintain at least 30 percent ACV distribution in the food and beverage channel and must earn a minimum of $7.5 million in net sales at the end of their first year in market. About Information Resources, Inc. IRI is the world�s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com. About ConAgra Foods ConAgra Foods, Inc., (NYSE: CAG) is one of North America�s leading packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt�s, Marie Callender�s, Orville Redenbacher�s, PAM and many others. For more information, please visit us at www.conagrafoods.com.
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