Healthy Choice Cafe Steamers Named No. 1 New Food Product Through Mid-Year by IRI
September 23 2008 - 3:00PM
Business Wire
ConAgra Foods, Inc. (NYSE: CAG) announced today that its Healthy
Choice Caf� Steamers product was named �best selling new food or
beverage product through mid-year 2008� by Information Resources,
Inc. (IRI), the world�s leading provider of consumer, shopper, and
retail market intelligence and insights. The IRI award is a
reflection of dollar sales of all new food and beverage products in
the U.S. for the first half of the calendar year as tracked by IRI
� one of the industry�s foremost authorities on new products and
new product trends in the CPG, retail and healthcare industries.
Healthy Choice Caf� Steamers ranks in the top two percent of all
successful product introductions over the past five years,
according to IRI. �At ConAgra Foods, our consumer portfolio
consists of some great brands and products that consumers love.
Healthy Choice Caf� Steamers certainly fits that bill,� said Gary
Rodkin, CEO, ConAgra Foods. �Consumers today are looking for
healthy food that tastes great, is easy and convenient to prepare
and is a good value for their hard-earned dollar. Our Healthy
Choice Caf� Steamers line � including our newly-launched
Asian-Inspired Steamers � is a great example.� Healthy Choice Caf�
Steamers utilizes a new and unique Steam Cooker� technology that
unlocks the naturally fresh flavors of restaurant-inspired meals
right in a consumer�s microwave. This new innovation in the frozen
entr�e category has gained significant consumer interest and
loyalty. �In today�s rapidly transforming economy, CPG
manufacturers are working vigorously to understand consumer's
evolving shopping behavior, most notably shoppers' renewed focus on
filtering purchase decisions through the lens of value,� said Thom
Blischok, IRI president of Consulting and Innovation. �ConAgra
Foods is really hitting the mark and uniquely meeting consumer
demand for innovation and value as evidenced by the successful
launch of its Healthy Choice Caf� Steamers products. We applaud
their continued focus on innovation and consumers� changing needs.�
The IRI award is based on a review of all new food and beverage
products introduced into the marketplace between February of 2007
and July of 2007. To be considered, new products must achieve and
maintain at least 30 percent ACV distribution in the food and
beverage channel and must earn a minimum of $7.5 million in net
sales at the end of their first year in market. About Information
Resources, Inc. IRI is the world�s leading provider of consumer,
shopper, and retail market intelligence and insights supporting 95
percent of the FORTUNE Global 500 consumer packaged goods (CPG),
retail and healthcare companies. Only IRI offers the unique
combination of integrated market information, automated and
predictive analytics, innovative enabling technologies, and domain
expertise. With IRI, leading retailers and manufacturers are able
to quickly discover breakthrough insights driving smarter decisions
and actions across the enterprise for breakthrough results.
Companies around the world depend on IRI for improved productivity,
stronger brands, and dramatic revenue growth. For more information,
visit http://us.infores.com. About ConAgra Foods ConAgra Foods,
Inc., (NYSE: CAG) is one of North America�s leading packaged food
companies, serving consumer grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt�s, Marie Callender�s, Orville
Redenbacher�s, PAM and many others. For more information, please
visit us at www.conagrafoods.com.
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