National Survey Reveals Moms Are ''Reddi'' for Real Ingredients(Photo: ConAgra Foods)
March 26 2008 - 9:00AM
Business Wire
According to a national survey, American moms are trying to keep it
real � searching for foods made from real, wholesome ingredients.
More than 80 percent of moms surveyed say the inclusion of real
ingredients is an important factor when making shopping decisions.
In fact, moms surveyed said the top three deciding factors are
taste, nutrition and inclusion of real ingredients. Reddi-wip, made
with real dairy cream, is one example of what moms today are
looking for. It is the only national whipped topping brand made
with real dairy cream, providing moms everywhere with a creamy,
delicious way to serve up �real� family fun. �Foods made with real
ingredients just taste better,� said Gale Gand, nationally
recognized restaurateur, cookbook author and pastry chef.
�Reddi-wip is my first choice when it comes to whipped toppings
because it is made with real dairy cream. Plus, it�s convenient and
can easily transform fruit and simple snacks into fun, delicious
treats for family, friends and guests.� A squirt of Reddi-wip can
turn a simple bowl of fruit into a treat or a cup of coffee into a
small luxury. It is rich and creamy because its main ingredient is
real dairy cream; most other national brands are primarily a mix of
hydrogenated oil and water. �As a pastry chef, I prefer fresh
ingredients that are either homemade or taste like it, but like
many busy moms, I don�t always have the time to make meals and
treats from scratch,� said Gand. �Reddi-wip is a fun treat for the
family and as close as you can get to homemade whipped cream
without the time and effort.� Gand adds, �Reddi-wip can make it
easier for busy moms to get their kids to eat the foods they need.�
Most moms feel pressed for time (70 percent say they have no more
than an hour of �me time� each day, if that) and are faced with
more and more picky eaters (one-in-four moms surveyed have a hard
time getting their kids to eat whole grains, like oatmeal, and more
than 10 percent of moms have a hard time getting their children to
eat dairy foods and fresh fruits). Reddi-wip provides mom with a
just-like-homemade touch that can put smiles on the faces of her
pickiest eaters. It also makes moms smile with only 15 calories per
serving. Following are some ways to add real fun and flavor to any
occasion � morning, noon or night � with the real goodness of
Reddi-wip: Morning: Start the day with a smile by adding a dollop
of Reddi-wip to kids� favorite breakfast foods, including pancakes,
waffles, oatmeal, cereal or muffins; Noon: Make the lunch hour or
midday snack a little more festive by topping pudding cups,
gelatin, graham crackers (make some s�mores with graham crackers,
chocolate sauce and Reddi-wip), fruit cups, yogurt or fruit
smoothies with a bit of Reddi-wip; Night: Reddi-wip is a perfect
way to top off the day with a dollop on cookies, ice cream, sorbet,
brownies, cakes, hot chocolate � even pretzels! For a touch of real
cream and real fun, look for all four of Reddi-wip�s real whipped
light cream varieties including, Original Reddi-wip available in a
7 oz. and 14 oz. can, Extra Creamy Reddi-wip available in a 7 oz.
and 14 oz. can, Fat Free Reddi-wip available in a 7 oz. can, and
Chocolate Reddi-wip available in a 6.5 oz can. For more real fun
tips, visit www.reddiwip.com. About ConAgra Foods Reddi-wip is a
brand of ConAgra Foods Inc. (NYSE: CAG). ConAgra Foods is one of
North America�s leading packaged food companies, serving grocery
retailers as well as restaurants and other foodservice
establishments. Popular ConAgra Foods consumer brands include:
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt�s, Marie Callender�s, Orville Redenbacher�s, PAM,
and many others. For more information, please visit us at
www.conagrafoods.com. 1 Ketchum and M/A/R/C Research polled 500
working mothers over the age of 18 who have children under the age
of 18 at home. Margin of error is +/- 4.4 percentage points at the
95 percent confidence level. Full results are available upon
request.
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