ConAgra Foods Selects DemandTec Promotion(TM)
February 25 2008 - 12:01AM
PR Newswire (US)
SAN CARLOS, Calif., Feb. 25 /PRNewswire-FirstCall/ -- DemandTec,
Inc. (NASDAQ:DMAN), a leading provider of on-demand optimization
solutions for retailers and consumer products companies, today
announced that ConAgra Foods, Inc. (NYSE:CAG), one of North
America's largest consumer packaged goods companies, has selected
its DemandTec Promotion(TM) software-as-a-service application to
facilitate more effective promotional strategies. Using the
DemandTec solution, ConAgra Foods expects to gain greater
visibility into promotion effectiveness for their brands,
categories and customers and to foster collaborative business
planning efforts with key retail partners. "ConAgra Foods is
committed to increasing the effectiveness of our promotions with
our customers," said Chris Boever, Vice President Sales at ConAgra
Foods. "DemandTec will enable us to engage our customers in a more
strategic manner to simplify the complex process of building
effective plans. We expect value to be created for our customers
from the insights derived from the application. In the end, it is
about driving improved category results through optimized planning
and execution." DemandTec Promotion enables consumer products
manufacturers and retailers to plan and optimize promotions, either
individually or collaboratively, based on a quantified
understanding of consumer demand. "DemandTec is delighted that
ConAgra Foods is joining other leading consumer goods manufacturers
and a growing network of retailers that are together increasing the
efficiency and effectiveness of trade spending. We look forward to
working with ConAgra and its trading partners to drive even greater
levels of trade promotion effectiveness," said Dan Fishback, CEO of
DemandTec. About ConAgra Foods, Inc. ConAgra Foods, Inc.,
(NYSE:CAG) is one of North America's leading packaged food
companies, serving grocery retailers, as well as restaurants and
other foodservice establishments. Popular ConAgra Foods consumer
brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, Reddi-wip, PAM and many others. For more
information, please visit ConAgraFoods.com. About DemandTec
DemandTec's suite of on-demand applications empowers retailers and
consumer products companies to optimize strategic decisions and
collaborate in order to achieve their revenue, profitability and
sales volume objectives. DemandTec (NASDAQ:DMAN) customers include
leading retailers such as Advance Auto Parts, Best Buy, Circle K
Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co.,
Monoprix and Safeway, as well as more than 100 consumer products
companies. DemandTec has managed more than one million trade
promotion deals between retailers and their manufacturer partners.
For more information, please visit http://www.demandtec.com/.
DemandTec Safe Harbor This press release contains forward-looking
statements regarding DemandTec's expectations, hopes, plans,
intentions or strategies, including statements about the
effectiveness of DemandTec's solutions. These forward- looking
statements involve risks and uncertainties, as well as assumptions
that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or
implied by such forward- looking statements. The risks and
uncertainties include those described in DemandTec's documents
filed with or furnished to the Securities and Exchange Commission.
All forward-looking statements in this press release are based on
information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking
statements. DemandTec and the DemandTec logo are registered
trademarks of DemandTec, Inc. DemandTec Promotion and DemandTec
Analytic Insights are trademarks of DemandTec, Inc. All other
trademarks are the property of their respective owners. DATASOURCE:
DemandTec, Inc. CONTACT: Media, Cassandra Moren of DemandTec, Inc.,
+1-650-226-4690, ; or Investors, Michael Kern of ICR,
+1-617-956-6731, , for DemandTec, Inc. Web site:
http://www.demandtec.com/ http://www.conagrafoods.com/
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