El Pollo Loco Hears the Call for the Crunch and Celebrates National Taco Day with the Return of the Crunchy Taco
September 28 2021 - 9:00AM
In honor of National Taco Day, El Pollo Loco, Inc. (“El Pollo Loco”
or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled
chicken restaurant chain, is bringing back its popular Crunchy Taco
as its first-ever, digital-only menu item, available for purchase
through the El Pollo Loco app and website, Oct. 4 through Nov. 1.
To kick off the festivities, every Crunchy Taco order on National
Taco Day will come with a free, ice-cold Mexican Coke®. In
addition, Loco Rewards members will receive a special BOGO offer in
their account that can be used to get another Crunchy Taco for free
that day.
“Our customers have been very vocal on social media about how
much they love and miss our Crunchy Taco, and we’ve been
listening,” El Pollo Loco President and Chief Executive Officer,
Bernard Acoca said. “We’re thrilled to be bringing back this
much-loved classic just in time for National Taco Day, and we’re
also excited to continue our digital evolution with its rollout as
the very first El Pollo Loco menu item that can only be purchased
online or through the app.”
El Pollo Loco’s Crunchy Taco packs smoky Tinga sauce and
shredded chicken, lettuce and Jack cheese into the same crispy
tortilla shell fans have always loved. And to celebrate its highly
anticipated return on National Taco Day, El Pollo Loco has teamed
up with Coca-Cola to offer customers an extra perk.
“Coca-Cola is very excited to pair one of our fan-favorite
products with one of El Pollo Loco’s most popular menu items for
this National Taco Day partnership,” said Pamela Stewart, president
of Coca-Cola’s West Zone operations and North America operating
unit. “It’s a fantastic way to mark the occasion, because an
ice-cold Mexican Coke® is the perfect complement to a delicious El
Pollo Loco Crunchy Taco.”
And in keeping with its commitment to offer customers meaningful
benefits through its nationally recognized Loco Rewards loyalty
program, Loco Rewards members who purchase a Crunchy Taco on
National Taco Day will score a second Crunchy Taco for free, in
addition to receiving a free Mexican Coke®.
The El Pollo Loco Crunchy Taco can be ordered online or via the
El Pollo Loco app from Oct. 4 through Nov. 1. To learn more, visit
ElPolloLoco.com.
About El Pollo Loco El Pollo Loco (Nasdaq:LOCO)
is the nation’s leading fire-grilled chicken restaurant with a
mission to bring people together around food, family, and culture
in the communities it serves. El Pollo Loco is renowned for its
handcrafted L.A. Mex food, an innovative blend of traditional
Mexican cuisine and better-for-you eating, that Los Angeles is
known for. Since 1980, El Pollo Loco has successfully opened and
maintained more than 480 company-owned and franchised restaurants
in Arizona, California, Nevada, Texas, Utah, and Louisiana while
remaining true to its Mexican-American heritage. El Pollo Loco
continues to grow and evolve, nourishing connections to tradition,
culture, and one another through fire-grilled goodness that makes
us feel like familia. For more information, visit us at
ElPolloLoco.com.
About The Coca-Cola Company The
Coca-Cola Company (NYSE: KO) is a total beverage company with
products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our
nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com and
follow us on Twitter, Instagram, Facebook and LinkedIn.
Like: www.facebook.com/ElPolloLoco
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Rewards: www.elpolloloco.com/rewards Join our
Team: www.elpolloloco.com/careers
MEDIA CONTACT: Rosie HerzogEdible 213-878-7867
| EPLMedia@Edible-Inc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/21443829-5893-4bc0-917c-1790496afb65
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