LANCASTER, Pa., March 12, 2020 /PRNewswire/ -- Auntie
Anne's, the world's largest hand-rolled soft pretzel franchise, is
assisting fans with a slam dunk snack this basketball season. In
partnership with Coca-Cola, Auntie Anne's is bringing the action on
the court directly to pretzel lovers with limited edition
Basketball Buckets and a mobile game where fans can literally shoot
buckets of their own. Each Basketball Bucket features unique
packaging that transforms the brands' traditional bucket into a
basketball hoop with backboard, filled with freshly baked Pretzel
Nuggets or Mini Pretzel Dogs and a scanable code for a chance to
play the Basketball Buckets Challenge right on your smartphone.
From March 12 to April 9, guests
who purchase Auntie Anne's Basketball Buckets in-store and online,
can shoot and score for a chance to win instantly* after signing up
at Coke.com/Rewards. The rules are simple: scan the code on the
bucket's backboard, score as many baskets as you can in 15 seconds
and see if you've instantly won fun – not to mention delicious –
prizes at Auntie Anne's, including a small Coca-Cola fountain soda,
an Original or Cinnamon Sugar Pretzel, or a $0 delivery fee on an Auntie Anne's order through
DoorDash.
In addition to the Basketball Buckets Challenge, pretzel lovers
can score discounts and freebies all season long that will taste
just as good as sitting courtside feels:
- Free Throw Bucket: One limited edition Basketball Bucket
(any variety Pretzel Nuggets or Mini Pretzel Dogs) and 2 Medium
Drinks (Coca-Cola Fountain Soda or Original Lemonade)
- The 3-Pointer: Three limited edition Basketball Buckets
– one bucket each of Original Pretzel Nuggets, Cinnamon Sugar
Pretzel Nuggets, and Mini Pretzel Dogs
- $0 Delivery Fee with
DoorDash: On all game days throughout the tournament, get a
$0 delivery fee on any Auntie Anne's
order of $20 or more. Offer applies
on March 19-22, March 26-29, and April
4-6.
"It's no secret that Auntie Anne's loves helping people turn
something simple into something simply unforgettable, and this
basketball season, we're thrilled to partner with Coca-Cola to give
our fans a whole new way to feed the moment," said Danika Brown, Auntie Anne's Growth Initiatives
Director. "Nothing pairs better with watching the game than the
perfect snack. With a mobile game, prizes, and great delivery
deals, we're offering something for both pretzel and basketball
lovers to enjoy."
For more information on how to play and win, visit
AuntieAnnes.com/Basketball-Buckets. Basketball Buckets are
available at participating stores nationwide. The $0 delivery fee promotion is available through
DoorDash at participating stores on March
19-22, March 26-29, and
April 4-6; additional terms and
promotional details available at
https://dasherhelp.doordash.com/offer-terms-conditions.
*NO PURCHASE OR SCAN NECESSARY. OPEN TO LEGAL RESIDENTS OF
THE 50 U.S. (or D.C.), 13 YEARS OR OLDER. VOID WHERE PROHIBITED.
Must have a Coca-Cola account. Instant Win Game ends
4/9/20 at 12:59 p.m. ET. Some prizes require a smart phone
and use of the Auntie Anne's Pretzel Perks app to redeem. LIMITED
EDITION BASKETBALL BUCKET AT PARTICIPATING LOCATIONS WHILE SUPPLIES
LAST. For rules, free method of entry, prize descriptions, odds
disclosure, and complete details, visit Coke.com/auntieannes/rules.
Sponsor: The Coca-Cola Company, One Coca
Cola Plaza, Atlanta, GA
30313.
About Auntie Anne's:
With more than 1,800 locations in
48 states and more than 25 countries, Auntie Anne's mixes, twists
and bakes pretzels to golden brown perfection all day long in full
view of guests. Auntie Anne's can be found in malls and outlet
centers, as well as in non-traditional spaces including
universities, airports, Walmarts, travel plazas, military bases,
and food trucks. Fans can now also order their favorite pretzels
for catering and delivery. For more information,
visit AuntieAnnes.com, or follow
on Facebook, Twitter and Instagram. To receive
the latest offers – including a free pretzel for your birthday –
download the My Pretzel Perks app.
About The Coca-Cola Company:
The Coca-Cola Company
(NYSE: KO) is a total beverage company, offering over 500 brands in
more than 200 countries and territories. In addition to the
company's Coca-Cola brand, our portfolio includes AdeS, Ayataka,
Costa, Dasani, Del Valle, Fanta,
Georgia, Gold Peak, Honest,
innocent, Minute Maid, Powerade, Simply, smartwater, Sprite,
vitaminwater and ZICO. We're constantly transforming our portfolio,
from reducing sugar in our drinks to bringing innovative new
products to market. We're also working to reduce our environmental
impact by replenishing water and promoting recycling. With our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities
worldwide. Learn more
at www.coca-colacompany.com and follow us
on Twitter, Instagram, Facebook and LinkedIn.
Media Contact:
Allison +
Partners
Elisabeth
O'Neill
AuntieAnnes@allisonpr.com
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SOURCE Auntie Anne's