JACKSONVILLE, Fla.,
July 23, 2019 /PRNewswire/
-- Firehouse Subs invites guests nationwide to join its effort
to hydrate local heroes and communities with the eighth annual
H2O For Heroes bottled water collection drive. On
Saturday, Aug. 3, Firehouse
Subs restaurants will offer one medium sub* to each guest who
brings in at least one unopened, 24-pack of bottled water. The
water benefits local fire and police departments, emergency
victims, senior and community centers, and more, to aid those in
need of water during the hot summer months when dehydration and
other heat-related illnesses are most threatening.
Nearly 30,000 cases of bottled water were donated during last
year's collection efforts, and in 2019, Firehouse Subs will be able
to double the impact thanks to a new partnership with
DASANI® water. DASANI will match water collected
from Firehouse Subs' guests in the United
States through H2O For Heroes case-for-case, up
to 60,000 cases. Guests will be able to bring in any brand of
bottled water on Aug. 3.
As a brand founded by two former firemen 25 years ago and true
to its mission, Firehouse Subs hosts the one-day drive to offer
lifesaving support and relief to first responders and vulnerable
citizens who have an imperative need for protection against extreme
heat-related situations.
"Initiatives like H2O For Heroes bring our mission
statement to life, and with DASANI committed to matching the water
collected from our guests, we have the ability to provide an
essential resource to even more first responders and their
communities than ever before," said Firehouse Subs Co-Founder
Robin Sorensen. "As former
firefighters, my brother Chris and I are truly proud of the relief
this program is able to bring – from hydrating firefighters in the
scorching summer heat to keeping K9 officers cool on patrol, this
water is a lifesaving tool."
H2O For Heroes began in 2012 by Phoenix-area franchisees Jerry and Windy Griffin as a local initiative to
encourage bottled water donations at a time when wildfires and
drastic heat depleted the supplies of several of their local first
responder organizations; in 2016, Firehouse Subs expanded the
program into a nationwide effort.
Firehouse Subs serves its signature hot subs in 46 states,
Puerto Rico, Canada and non-traditional locations. To
participate in the H2O For Heroes collection drive
efforts, visit www.firehousesubs.com or download the
Firehouse Rewards app to find your nearest location.
*Limit one medium sub per person, per case of unopened
24-pack bottled water.
*Excludes Firehouse Subs
restaurants in Puerto Rico,
airports and college campuses.
About Firehouse Subs
Celebrating 25 years of business
in 2019, Firehouse Subs® is a fast casual restaurant
chain with a passion for Hearty and Flavorful Food, Heartfelt
Service and Public Safety. Founded in 1994 by brothers and former
firefighters Chris Sorensen and
Robin Sorensen, Firehouse Subs is a
brand built on decades of fire and police service, hot subs,
steamed and piled high with the highest quality meats and cheeses
and its commitment to saving lives through the establishment of the
non-profit Firehouse Subs Public Safety Foundation®. The
founders are the real deal, the food is their creation and the
restaurant is built upon a family of franchise operators who share
their same passion for generously serving food and community. This
year, Firehouse of America, LLC (franchisor for the brand) will
donate a portion of all purchases at U.S. Firehouse Subs
restaurants to Firehouse Subs Public Safety Foundation, resulting
in a minimum donation of one million
dollars. Firehouse Subs is consistently recognized as one of
the leading brands in the U.S. among consumers. Newsweek recently
named Firehouse Subs No. 1 in the fast casual restaurant industry
on its 2019 list of America's Best Customer Service Brands. In
2018, Firehouse Subs was named the No. 1 brand in the
restaurant industry that "Supports Local Community
Activities" and ranks No. 1 among Fast Casual brands in "Food
Quality" and "Taste and Flavor" in Technomic's Consumer Brand
Metrics rankings. Firehouse Subs was also named No. 2 in
"America's Favorite Fast Casual Chain" rankings by Technomic
Ignite.
Enjoy more subs. Save more lives. To learn more, visit
http://www.firehousesubs.com.
Quick Facts:
More than 1,170 restaurants in 46 states,
Puerto Rico, Canada and non-traditional locations $44+
million granted to public safety organizations via Firehouse Subs
Public Safety Foundation® Headquartered in Jacksonville, Fla.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total
beverage company, offering over 500 brands in more than 200
countries and territories. In addition to the company's Coca-Cola
brands, our portfolio includes some of the world's most valuable
beverage brands, such as AdeS plant-based beverages, Ayataka green
tea, Costa coffee, Dasani waters, Del
Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees,
Honest Tea, innocent smoothies and juices, Minute Maid juices,
Powerade sports drinks, Simply juices, smartwater, Sprite,
vitaminwater and ZICO coconut water. We're constantly transforming
our portfolio, from reducing sugar in our drinks to bringing
innovative new products to market. We're also working to reduce our
environmental impact by replenishing water and promoting recycling.
With our bottling partners, we employ more than 700,000 people,
helping bring economic opportunity to local communities
worldwide. Learn more at Coca-Cola Journey at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
For More Information:
Laura Beth Huber
Firehouse subs • 904.606.5267
pr@firehousesubs.com
The Zimmerman Agency •
850.668.2222
firehousesubs@zimmerman.com
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SOURCE Firehouse Subs