D-BOX expands its footprint in the US with partner Cinemark
May 26 2021 - 8:00AM
D-BOX Technologies Inc. (D-BOX) (TSX: DBO), a world leader in
haptic and immersive entertainment and Cinemark Holdings Inc (NYSE:
CNK) (“Cinemark”), one of the world’s largest and most influential
movie theatre companies, are pleased to announce they have signed a
new agreement to install D-BOX haptic recliner seats in 8
additional locations, driving up the total number of D-BOX Cinemark
screens to 99 throughout the United States.
Over the course of the next eighteen months,
Cinemark will be enhancing the entertainment experience in Daly
City, Roseville, Waco, Jacksonville Frisco, Kirkland, Durbin Park
and Downey. With these luxurious haptic recliners, D-BOX continues
to enhance the in-theatre movie experience; immersing people in the
storyline by perfectly synchronizing the action on the screen with
patented individual motion control in the seats.
"We are thrilled and excited to collaborate once
again with our long-time partner Cinemark. This new agreement
confirms the extra value the D-BOX cinematic experience brings to
moviegoers when choosing their entertainment,” declared Sébastien
Mailhot, President and CEO of D-BOX. “We are offering a complete
immersive dimension to the cinematographic experience for
moviegoers.”
“We are highly encouraged with the status of the
theatrical recovery in North America given the rapid deployment of
vaccines, easing government restrictions, and recent box office
successes, which demonstrate the pent-up demand for the immersive,
cinematic experience,” stated Damian Wardle, Cinemark's EVP
Technology Operations and Presentation. “D-BOX further enhances the
entertainment level and transports guests into the on-screen action
like never before, which is an escape from reality our guests have
been craving.”
With the pandemic having reshaped many aspects
of the theatrical experience, D-BOX has maintained its presence in
close to 760 screens located in over 40 countries welcoming D-BOX
fans back to cinemas across the globe.
About Cinemark Holdings,
Inc.Headquartered in Plano, TX, Cinemark (NYSE: CNK) is
one of the largest and most influential movie theatre companies in
the world. Cinemark’s circuit, comprised of various brands that
also include Century, Tinseltown and Rave, operates 523 theatres
(325 U.S., 198 South and Central America) with 5,872 screens (4,436
U.S., 1,436 South and Central America) in 42 states domestically
and 15 countries throughout South and Central America. Cinemark
consistently provides an extraordinary guest experience from the
initial ticket purchase to the closing credits, including Movie
Club, the first U.S. exhibitor-launched subscription program; the
highest Luxury Lounger recliner seat penetration among the major
players; XD - the No. 1 exhibitor-brand premium large format; and
expansive food and beverage options to further enhance the
moviegoing experience. For more information go to www.cinemark.com
ABOUT D-BOXD-BOX creates and
redefines realistic, immersive entertainment experiences by moving
the body and sparking the imagination through motion. D-BOX has
collaborated with some of the best companies in the world to
deliver new ways to enhance great stories. Whether it’s movies,
video games, virtual reality applications, themed entertainment or
professional simulation, D-BOX creates a feeling of presence that
makes life resonate like never before. D-BOX Technologies Inc.
(TSX: DBO) is headquartered in Montreal with offices in Los
Angeles, USA and Beijing, China. Visit D-BOX.com.FOR
FURTHER INFORMATION, PLEASE CONTACT:
D-BOX
TECHNOLOGIES INC. |
|
Stéphane Vidal |
David Montpetit |
Vice President, Marketing and Communication |
Chief Financial Officer |
450-442-3003, ext. 373 |
450-442-3003, ext. 296 |
svidal@d-box.com |
dmontpetit@d-box.com |
|
|
CINEMARK HOLDINGS, INC. |
|
Media Contact |
Investor Contact |
Caitlin Piper |
Chanda Brashears |
pr@cinemark.com |
ir@cinemark.com |
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