New Luxury Protection Created for World's Best Wines
April 09 2013 - 7:02AM
Business Wire
Checkpoint Systems (NYSE: CKP), a leading global supplier of
shrink management, merchandise visibility and apparel labeling
solutions for the retail industry, today announced that it has
created an innovative solution to allow wine bottles, some costing
up to £100,000, to be securely open-displayed on retail shelves
without damaging the bottle's appearance.
The Hedonism Wines team in Mayfair, London, UK, asked Checkpoint
to create a special wrap designed to set off an alarm whenever a
bottle is taken past a security antenna. Unlike most wine wrap tags
available in supermarkets, the security device from Alpha, a
Checkpoint brand, does not conceal the top of the bottle, allowing
customers to inspect the cork. Most innovatively, the Alpha Steel
Grip Bottle Wrap contains a rubber insert which prevents accidental
damage to the bottle's foil -- saving the shop thousands of British
pounds in replacements.
The Hedonism Wines team said, “We sell bottles whose labels were
designed by Picasso and Chagal, so you can imagine how important
merchandise aesthetics and appearance are to us. This meant the
solution had to be perfect. We invested a lot of time working with
Checkpoint on the design and several types of rubber were tested
until we finally arrived at the perfect solution for a bottle of
wine that sometimes costs as much as a house.”
Some 50,000 customized wraps were manufactured, each bearing
Hedonism's logo and colors. Seven months after delivery, the shop
has not seen a single theft.
Per Levin, president & chief sales officer for Checkpoint’s
Shrink Management & Merchandise Visibility Solutions business,
said, “The aim was to create an innovative solution which was
worthy of the premium merchandise Hedonism Wines offers. Retailers
need new solutions to deter theft and ensure the merchandise is
available for open display to enhance the shopping experience. It
is even more critical at luxury stores where most of the
merchandise requires a discreet but effective solution.”
About Checkpoint Systems, Inc.
(www.checkpointsystems.com)
Checkpoint Systems is a global leader in shrink management,
merchandise visibility and apparel labeling solutions. Checkpoint
enables retailers and their suppliers to reduce shrink, improve
shelf availability and leverage real-time data to achieve
operational excellence.
Checkpoint solutions are built upon 40 years of RF technology
expertise, diverse shrink management offerings, a broad portfolio
of apparel labeling solutions, market-leading RFID applications,
innovative high-theft solutions and its Web-based Check-Net data
management platform.
As a result, Checkpoint customers enjoy increased sales and
profits by improving supply-chain efficiencies, by facilitating
on-demand label printing and by providing a secure
open-merchandising environment enhancing the consumer’s shopping
experience. Listed on the NYSE (NYSE: CKP), Checkpoint operates in
every major geographic market and employs more than 5,000 people
worldwide.
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