NEW YORK, May 27, 2011 /PRNewswire/ -- CBS Outdoor helped
sponsor the 17th annual Parkinson Unity Walk in New York's Central Park on April 16 by donating subway posters in nearby
stations and ad space on subway trains. More than 100,000 people
turned out for the annual walk, helping the organization raise
$1.5 million to help fund medical
research and a possible cure.
CBS Outdoor signage appeared on subways throughout NYC, including the heavily-trafficked B and F
trains. The annual walk is dependent on media sponsors to help
publicize the event, and thanks to sponsors like CBS the
organization recorded record-breaking attendance for this year's
fundraiser.
About CBS Outdoor
CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one
of the largest out-of-home media companies in the Americas
(United States, Canada, Mexico and South
America), and has a major presence across Europe in the United
Kingdom, Ireland,
France, Italy, the
Netherlands, Spain and
China. With both traditional outdoor and transit advertising
properties, this division gives advertisers both breadth of
coverage across vast geographies and depth of coverage, providing
multiple media opportunities in key markets. For more
information, visit www.cbsoutdoor.com.
About The Parkinson Alliance
The Parkinson Alliance is the umbrella organization for the
Parkinson's Unity Walk. The Kingston,
NJ-based national non-profit organization is dedicated to
raising funds to help finance the most promising research to find
the cause and cure for Parkinson's disease. Through the generous
operational support of The Tuchman Foundation and our numerous
partnerships, 100 percent of all individual donations to The
Parkinson Alliance and all net proceeds from events go directly to
fund research. For more information, visit
www.ParkinsonAlliance.org and www.UnityWalk.org
Contact: Jeremy Murphy
(212) 975-4577
Jeremy.Murphy@cbs.com
SOURCE CBS Outdoor